For most people, the Halloween season is about creepy costumes and candy rather than shopping. But even though the retail sales of All Hallow’s Eve can’t compare to the December holidays, Americans still manage to spend a scary sum of money at the end of October. The National Retail Federation estimates that this year consumers will spend as much as $8.4 billion preparing for Halloween, amounting to an average of $82.93 per shopper.
Costumes account for $3.1 billion of this Continue reading
In the 2000s, clothing brands like Abercrombie & Fitch, American Eagle and Aeropostale were kings of the mall. These retailers rose to prominence by making preppy clothes with large logos that broadcast a certain prestige to the world. After all, teenage customers wanted to make sure everyone knew that they shopped at cool stores. Companies made this message easy to receive by placing an enormous emphasis on branding, thus making the logo even more important than the design of their Continue reading
With the fall semester now in full swing, the easygoing feeling of summer vacation is becoming an increasingly distant memory. Then again, that’s only for the lucky Americans who actually get to take a vacation during the warm months of the year. For the rest, either they don’t receive adequate time off or simply refuse to take advantage of it. In fact, as much as 55 percent of American workers don’t use all of their paid vacation days out of Continue reading
In recent years Hollywood has watched its dominance over entertainment decline as new forms of media like streaming video become more and more popular. As a result, today’s movie studios don’t take many risks when they’re planning the next crop of summer blockbusters. That’s why remakes and sequels appear so often now in multiplexes: Hollywood hopes that the public’s previous knowledge will encourage them to buy tickets to familiar franchises.
This plan didn’t exactly work in the summer of 2016, Continue reading
The family-owned berry grower Driscoll’s is looking to become more of a household name. With new packaging and a retooled online presence, the company wants to let the U.S. know why their berries are unique. “You have to find a way to say this strawberry is different from that strawberry, which isn’t necessarily an easy thing to do,” said executive vice president Soren Bjorn. “But our strawberries actually are different — no one else grows the strawberries we grow.” Along Continue reading
For Silicon Valley entrepreneurs, establishing a clear narrative around a startup’s foundation and purpose is essential to success. Few people understood this concept better than Elizabeth Holmes, CEO of the formerly acclaimed blood-testing firm Theranos. She founded her company in 2003 at the age of 19 after dropping out of Stanford University’s School of Chemical Engineering. Holmes left college early because she claimed to discover a revolutionary new method for medical testing: rather than drawing a significant amount of blood Continue reading
When master salami maker Elias Cairo opened his restaurant Olympic Provisions in 2009, the company’s name seemed to be a gift from fate. Not only did the brand resonate with his Greek heritage, but it also paid tribute to the original resident of his eatery’s building, Olympic Mills. Early success allowed Cairo and his partners to expand the packaged salami-selling side of the business, which eventually grew into a major operation with distribution in 46 states. More restaurant openings and Continue reading
Chances are that if you hear the word “Hershey” the first thing that comes to mind is “chocolate.” Last year the Pennsylvania-based company earned $7 billion in revenue from selling the sweet treat in all kinds of varieties. But as consumer tastes change to healthier options, Hershey’s candy sales have started to dwindle for the first time in 10 years. In order to prevent any further losses, the company wants to hop on the recent protein craze with new items Continue reading
As the immense popularity of Pokémon Go shows, brands that had their heyday in the 1990s can enjoy a second life with today’s nostalgia-obsessed consumers. This summer PepsiCo intends to test the limits of that commitment to the Clinton years by reviving its clear cola brand Crystal Pepsi. The beverage originally launched in 1992 on the back of a $40 million ad campaign that included a bizarre Super Bowl commercial. PepsiCo predicted that the colorless soda would grow into Continue reading