October 29, 2020

Jingles were once a regular feature of television and radio advertising, but these catchy tunes are no longer as popular with admakers as they used to be. This video looks at the history of jingles in commercials and why they have slowly disappeared in the age of digital advertising. 

Questions:

  1. What are the advantages and disadvantages of using jingles in modern advertising? 
  2. How did the use of music in commercials evolve over the course of the 20th century?
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August 31, 2020

For decades, ice cream trucks carrying Good Humor products have traveled through American neighborhoods with the folk song “Turkey in the Straw” playing at full blast. Unfortunately, though, this more than two-century old tune has a sinister history outside of its long association with frozen treats. During the 19th and early 20th centuries, “Turkey in the Straw” was a standard number in minstrel shows that relied heavily on racist caricatures. 

“While these associations of ‘Turkey in the Straw’ are Continue reading

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July 23, 2020

Since thousands of concert venues around the world remain closed due to coronavirus, many artists have taken to social media to stream live performances. These innovative concerts draw in huge online audiences but are no replacement for the revenue generated by live shows. This video looks at how the music industry is hoping to earn cash from unorthodox venues, such as drive-in concerts and video game tie-ins. 

Questions:

  1. Do you think virtual events in video games like Fortnite could Continue reading
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November 19, 2019

Thanks to the popularity of streaming services like Spotify and Apple Music, some lucky musicians can go viral and attract large fan bases very quickly. In the past, artists often had to tour across the country for years playing small clubs before they got noticed by major record labels. That’s not the case these days, though. For instance, the teenage singer-songwriter Billie Eilish released her debut album less than a year ago and has already sold out a stretch of Continue reading

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October 8, 2019

When Apple launched the iTunes store in 2003, the music industry was not in a good state. Rampant online piracy sent CD sales plummeting and caused many to wonder whether record companies could compete against the freedom of the Internet. Fortunately for the industry, the iTunes strategy of selling individual songs for just 99 cents made buying digital music mainstream and limited the reach of piracy. The app also drove sales of the iPod, which was Apple’s signature product at Continue reading

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March 7, 2019

On March 1 the Backstreet Boys began a residency at Planet Hollywood’s Zappos Theater in Las Vegas that will run for 80 nights through the end of April. Although the legendary boy band are certainly playing plenty of shows, getting a ticket for one doesn’t come cheap. For instance, it costs up to $250 for a spot in the general admission area in front of the stage. For concertgoers who want to quickly find a good place to stand, though, Continue reading

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August 21, 2018

Last week the legendary soul and gospel singer Aretha Franklin passed away at the age of 76. Her legacy includes a wide catalogue of classic hits that will long be remembered by music lovers, especially her signature song “Respect.” But while she earned millions of fans over the years with the anthemic tune, she unfortunately did not earn millions of dollars directly from it. That’s because all of the song’s radio royalties have gone to the estate of its writer, Continue reading

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Last year, Billboard crowned the laid back party anthem “Despacito” the Song of the Summer as it racked up millions of streams on sites like Spotify and YouTube. And while there are plenty of contenders in the running for 2018’s title, they might not be able to take the same road to success that the makers of “Despacito” did. This video explains how Billboard is changing their rules about streaming platforms and why these changes could affect a song’s journey Continue reading

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September 14, 2017

micIf you listened to top 40 radio at all this past summer, then it’s safe to say that you heard “Despacito,” the inescapable hit by Luis Fonsi and Daddy Yankee. This upbeat romantic ballad spent 16 straight weeks at the top of Billboard’s Hot 100 charts, a feat only matched by Mariah Carey more than 20 years earlier. Of course, today’s tech savvy consumers don’t have to wait for “Despacito” to come on the radio in order to hear it. Continue reading

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July 20, 2017

rego-korosiAs sales from CDs and digital downloads continue to decline, streaming platforms like Spotify and Apple Music have become vital to the $7.7 billion music industry. Still, there’s one major streaming service that both executives and musicians alike have long despised. While it’s mostly known for video, YouTube accounts for 25 percent of all music streamed across the globe. This makes it by far the most popular streaming site among fans, a fact that industry insiders find increasingly troubling.

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