The Super Mario Brothers Movie has earned more than $1 billion at the worldwide box office so far, marking just the latest success for the entertainment juggernaut Nintendo. This video looks at how the Japanese company manages to stay on top of the volatile video game industry thanks to reliable hardware sales as well as classic characters like Mario, Luigi, Link, and many others.

Questions:

  1. Why do Sony and Microsoft sell their consoles at a loss? How does Nintendo manage Continue reading
Continue reading...

July 26, 2016

As anybody with a social media presence knows well, Pokémon Go’s massive popularity has only grown since it landed in American app stores earlier this month. On July 22 the augmented reality game launched in Asia, racking up ten million downloads in Japan on a single day. Still, not everything about the app’s Asian expansion was ideal: Pokémon Go remains banned in China, by far the region’s most lucrative market.

And that’s not the only bad news currently confronting the Continue reading

Continue reading...

July 14, 2016

Since Pokémon Go’s launch last week, the mobile app has rapidly grown into a phenomenon with millions of wannabe Pokémasters around the world. In this “augmented reality” game, players literally roam streets, parks and landmarks on a search for the famed “pocket monsters” of the Japanese franchise. When one of these creatures appears on a user’s smartphone screen, they can then capture it to add to their collection. The ultimate goal for players is to abide by Pokémon’s longstanding slogan, Continue reading

Continue reading...