February 7, 2020

Targeted advertising has become the economic engine of the Internet for big companies like Facebook and Google that collect all sorts of data about their users. This video details how tech giants track people online in order to gather information for advertisers, a widespread practice that is nevertheless hugely controversial. 


  1. How has the use of cookies changed from the early days of the Internet to today?
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Over the last few weeks, you may have noticed all sorts of websites sending emails to your inbox about updates to their privacy policies. The timing of these messages is no coincidence: they’re all part of an effort to inform users about the changes that are set to come from a piece of legislation recently passed by the European Union. Named the General Data Protection Regulation (GDPR), this video details how the new law will let people opt-out of data Continue reading

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March 4, 2016

In today’s age of targeted advertising, billboards may seem like a holdover from another era. However, these seemingly obsolete roadside ads could bring about one of the latest advancements in mobile marketing. This week the media giant Clear Channel announced a plan to make their tens of thousands of billboards more effective by analyzing location data from smartphones. The idea is to aggregate demographic information about the people who travel by a particular billboard and where they go afterwards. For Continue reading

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February 22, 2016

Last week, a judge ordered Apple to help the FBI unlock an iPhone used by one of the perpetrators in the San Bernardino mass shooting. Despite the gravity of the case, the tech giant refused the government’s request on the grounds that such an act would compromise the security of all its customers. “We feel we must speak up in the face of what we see as an overreach by the U.S. government,” said Apple CEO Tim Cook in a Continue reading

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