Product Development - McGraw-Hill Introduction to Business

YouTubers Sign Multi-Million Dollar Deals with Investors

April 24, 2024

In 2009, five students at Texas A&M University began posting videos to YouTube where they would sink seemingly impossible basketball shots with ease. Their channel Dude Perfect developed a massive fanbase in the years that followed, boasting more than 60 million subscribers and over 17 billion views. This huge audience attracts both marketers and investors alike: along with earning millions annually through ads on YouTube, Dude Perfect recently signed a deal with the financial firm Highmount Capital. Reports indicate that Continue reading →

Product Development, Marketing, Entertainment, Entrepreneurship, Advertising, Social Media, Product Distribution, YouTube

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] Justice Department Develops Monopoly Case against Apple

April 19, 2024

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Last month, the Department of Justice (DOJ) sued Apple under the Sherman Antitrust Act, a century-old law that was originally used to break up railroad robber barons. But as the video below explains, the government also invoked the act in its antitrust case against Microsoft, changing the course of the company in the process. Still, the DOJ might not find the same success against Apple, which claims its limited market share and loyal customer base are not evidence of a Continue reading →

Antitrust, Product Development, Regulation, Product Distribution, Apple, Ethics, Monopolies

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law

[VIDEO] Meal Kit Companies Struggle to Keep Customers

March 29, 2024

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Although meal kit services like HelloFresh and Blue Apron both enjoyed a boom in business during the pandemic, only one of those companies continues to thrive today. The video below explores the growing dominance of HelloFresh in the meal kit industry even as it struggles to keep customers, who mainly tend to cancel their subscriptions once the sign-on deals end.

Questions:

What are the benefits and drawbacks of HelloFresh’s strategy of using discounts to attract customers?
Why is it Continue reading →

Marketing, Product Development, Operations Management, Promotions, Entrepreneurship, Pricing, Product Distribution, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

Squishmallows’ Parent Companies Sue Build-A-Bear over “Copycat” Products

March 22, 2024

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The world of plush toys is not typically known as a hotbed of conflict, but that all changed last month when two big names in the industry clashed in court. The legal battle began when the parent companies of Squishmallows sued Build-A-Bear Workshop, alleging that its new “Skoosherz” line looked suspiciously squishy. “If a picture is worth a thousand words, comparing the Squishmallows original products to Build-a-Bear’s copycats speaks volumes,” said Moez Kaba, an attorney representing Squishmallows’ parent companies Kelly Continue reading →

Entrepreneurship, Legal, Toys, Product Development, Marketing, Copyright

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter A: Business Law

Boeing Faces Criminal Investigation for Alaska Airlines Incident

March 13, 2024

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Earlier this year, we posted a video looking at the potential consequences that Boeing could face as a result of a door explosion on an Alaska Airlines flight. While that video primarily explored the business ramifications of this terrifying incident, last week the public learned about the first legal repercussions against Boeing. According to the Wall Street Journal, the Justice Department (DOJ) is investigating the aviation firm to see if it has complied with the requirements of a settlement made Continue reading →

Product Development, Operations Management, Regulation, Ethics, Transportation, Manufacturing, Product Distribution, Air Travel, Boeing, Quality control

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law

[VIDEO] Why People Use AI More Often than They Realize

March 1, 2024

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While high-profile AI platforms like ChatGPT and Microsoft’s Image Creator may grab lots of headlines, millions of people already interact with AI on a regular basis in ways they may not expect. This video looks at how machine-learning techniques are built into everything from email to Spotify and why it’s important for consumers to stay aware of the growing ubiquity of AI in their everyday lives.

Questions:

1. Why do you think many consumers are unaware of the prominence of Continue reading →

Global, Automation, Ethics, Product Distribution, Social Media, AI, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Wendy’s Raises the Internet’s Ire with Dynamic Pricing Plan

February 28, 2024

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Public companies use earnings calls to share information about their recent performance with shareholders and the media. News from these announcements rarely leaves the confines of the business press, but that was not the case yesterday when social media users heard an earnings call comment about the fast food chain Wendy’s. CEO Kirk Tanner mentioned that the company was planning to test “more enhanced features like dynamic pricing and day-part offerings along with AI-enabled menu changes and suggestive selling.”

Articles Continue reading →

Marketing, Ethics, Product Development, Social Media, Pricing, Product Distribution, Supply & Demand, Surge pricing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] Why Filming Fast Food Commercials Can Cost a Fortune

February 21, 2024

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Fast food companies pour billions of dollars into marketing every year, and a big portion of those costs come from expensive video shoots for commercials. This video takes a detailed look at the extraordinary skill that goes into seemingly simple fast food ads, from hand-painting burger patties to moving items precisely with the help of robot technology.

Questions:

1. Why do fast food companies spend so much money to make their menu items appear realistic on camera?
2. How does Continue reading →

Robotics, Promotion, Food & Drink, Marketing, Product Development, Entrepreneurship, Advertising, Social Media, Automation

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] 23andMe Goes From $6 Billion Valuation to Penny Stock

February 9, 2024

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In 2019, the genetic testing startup 23andMe made its debut on the Nasdaq stock exchange and soon achieved a valuation of more than $6 billion. This promising start did not last long, however, as the company’s share price steadily declined in the years that followed. The video below explores how 23andMe went from blockbuster brand to penny stock status as it encountered challenges with its business model as well as data privacy.

Questions:

1. How did 23andMe’s business model limit Continue reading →

Product Development, Marketing, Health, Ethics, Product Distribution, Entrepreneurship, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

[VIDEO] The Soaring Costs of Creating Hot Air Balloons

February 2, 2024

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Large hot air balloons can cost as much as $160,000, requiring huge amounts of high quality materials and lots of time. This video focuses on the Spanish company Ultramagic Balloons, which employs large sewing teams as well as engineers to produce flawless balloon-based aircraft.

Questions:

Why does Ultramagic Balloons prioritize quality control throughout its production process?
What are some factors that contribute to the high costs of hot air balloons?

Product Development, Operations Management, Transportation, Global, Entrepreneurship, Air Travel, Manufacturing

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos