November 19, 2013

 

For many image-conscious consumers, product customization provides a way to stand out from the crowd without searching high and low for something totally unique. At Big Shot Bikes, for instance, customers can choose the color and shape of up to 10 parts of the Colorado company’s fixed gear bikes. Once customers select their preferences, Big Shot assembles the bicycles and ships them to the buyers for under $500. With such a relatively reasonable price tag, the company wants consumers Continue reading

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November 13, 2013

As Americans become more health conscious, food companies have had to come up with increasingly creative ways to keep people snacking. In fact, just last month we featured an article in the newsletter about how smaller packaging can lead people to eat more than they normally would. But for a growing number of consumers, fatty snacks like candy and potato chips are to be avoided no matter how they’re packaged. That’s why a number of niche brands have popped up Continue reading

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October 30, 2013

Though it might not seem like it to the casual snacker, packaging plays a big part in the way we eat. Food companies spend a fortune studying the psychology behind our eating habits in order to discover the most effective pathways into America’s stomachs. Surprisingly, they’ve found out that perhaps the best way to keep customers snacking is through resealable packages rather than individually wrapped ones. For example, research conducted by Hershey showed that individual wrappers on items like candy Continue reading

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October 26, 2013

Velcro Industries is a company in a peculiar situation. On the one hand, if asked to describe Velcro, nearly everyone in America could provide at least some kind of relevant answer. Perhaps they’d talk about the distinctive ripping sound or be reminded of their favorite pair of tennis shoes as a kid. But the fastener these people would describe isn’t exactly Velcro, at least not in the eyes of the company who uses that name. To Velcro Industries, the word Continue reading

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October 17, 2013

For many of today’s conscientious consumers, it’s not enough for a product to be simply affordable and effective. Environmentally minded diners, for instance, prefer to know as much about the origins of their food as possible. That’s why so many modern restaurants make sure the names of their organic and artisanal suppliers appear as prominently on menus as the dishes. Now the trend is expanding out of the culinary world and into retail as more and more clothing companies use Continue reading

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September 1, 2013

Mom and pop vendors at many of the nation’s leading state fairs are having trouble competing with new corporate competition.

http://on.wsj.com/1dks49v

Questions:

  1. What major challenge have small State Fair venders faced in recent years?
  1. What additional challenges do small food venders at State Fairs face?

 

From The Wall Street Journal

 

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July 15, 2013

Throughout Pepsico’s history, one thing has remained constant: the company’s flagship soft drink has always played second fiddle to chief competitor Coca-Cola. Known by name by billions throughout the world, Coke is not only the gold standard of soft drinks, but of branding in general. Although Pepsi and its umbrella of products certainly command a fair market share, Coca-Cola’s continued worldwide dominance is all but assured at this point.

Except in Russia, that is. Pepsi was one of the first Continue reading

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fastfoodClocking in at 800 calories with 53 grams of fat and 2,430 milligrams of sodium, Burger King’s Suicide Burger certainly lives up to its name. This outrageous creation features four patties, four slices of cheese and loads of bacon all slathered in special sauce. The existence of this burger brings to mind many troubling questions, not least of which is, “Why would Burger King offer such an abomination to their customers?” Well, as strange as it may seem, they technically Continue reading

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