October 30, 2013

Though it might not seem like it to the casual snacker, packaging plays a big part in the way we eat. Food companies spend a fortune studying the psychology behind our eating habits in order to discover the most effective pathways into America’s stomachs. Surprisingly, they’ve found out that perhaps the best way to keep customers snacking is through resealable packages rather than individually wrapped ones. For example, research conducted by Hershey showed that individual wrappers on items like candy Continue reading

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October 26, 2013

Velcro Industries is a company in a peculiar situation. On the one hand, if asked to describe Velcro, nearly everyone in America could provide at least some kind of relevant answer. Perhaps they’d talk about the distinctive ripping sound or be reminded of their favorite pair of tennis shoes as a kid. But the fastener these people would describe isn’t exactly Velcro, at least not in the eyes of the company who uses that name. To Velcro Industries, the word Continue reading

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October 17, 2013

For many of today’s conscientious consumers, it’s not enough for a product to be simply affordable and effective. Environmentally minded diners, for instance, prefer to know as much about the origins of their food as possible. That’s why so many modern restaurants make sure the names of their organic and artisanal suppliers appear as prominently on menus as the dishes. Now the trend is expanding out of the culinary world and into retail as more and more clothing companies use Continue reading

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September 1, 2013

Mom and pop vendors at many of the nation’s leading state fairs are having trouble competing with new corporate competition.

http://on.wsj.com/1dks49v

Questions:

  1. What major challenge have small State Fair venders faced in recent years?
  1. What additional challenges do small food venders at State Fairs face?

 

From The Wall Street Journal

 

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July 15, 2013

Throughout Pepsico’s history, one thing has remained constant: the company’s flagship soft drink has always played second fiddle to chief competitor Coca-Cola. Known by name by billions throughout the world, Coke is not only the gold standard of soft drinks, but of branding in general. Although Pepsi and its umbrella of products certainly command a fair market share, Coca-Cola’s continued worldwide dominance is all but assured at this point.

Except in Russia, that is. Pepsi was one of the first Continue reading

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fastfoodClocking in at 800 calories with 53 grams of fat and 2,430 milligrams of sodium, Burger King’s Suicide Burger certainly lives up to its name. This outrageous creation features four patties, four slices of cheese and loads of bacon all slathered in special sauce. The existence of this burger brings to mind many troubling questions, not least of which is, “Why would Burger King offer such an abomination to their customers?” Well, as strange as it may seem, they technically Continue reading

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forkTechnology has streamlined so many aspects of modern life that it can be difficult to remember a time when little electronic gadgets didn’t rule the world. Although millions of Americans remain inseparable from their smartphones, not everyone is as enthusiastic about the country’s dependence on technology. In fact, a growing number of scholars and cultural observers are worried that today’s latest innovations are becoming too efficient for humanity’s own good.

Take Google’s self-driving car, for instance. One neuroscientist recently laid Continue reading

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In this video the Treasury Department details all the design changes soon to be implemented on the $100 bill.

http://www.newmoney.gov/uscurrency/redesigned100.htm

Questions:

  1. Why did the Federal Reserve take almost 10 years to develop a new $100 bill?
  1. What other considerations needed to be considered in the new $100 bill?

 

From U.S. Currency

 

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March 25, 2013

 

foamSome products in our society become so commonplace that it can be difficult to remember a time when they weren’t around. The oversized foam finger proudly waved at sporting events across the nation certainly fits that description. But the world had to wait until 1977 for this iconic product’s first iteration. A Texas woodshop teacher named Geral Fauss cut the first big digit out of poster board in anticipation of his high school’s upcoming football game against a heated Continue reading

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