Retail - McGraw-Hill Introduction to Business

[VIDEO] Shein’s Controversial Business Model Keeps Prices Low

December 1, 2023

The Chinese e-commerce giant Shein (pronounced Shee-In) controls more than 40 percent of the U.S. fast fashion market, with more than $8 billion in sales last year. This video explores how the retailer consistently churns out cheap shirts and dresses, which includes accusations of labor exploitation that has tarnished Shein’s image with some shoppers.

Questions:

How does Shein’s “small batch” production strategy differ from other clothing companies?
How has Shein tried to recover its reputation with U.S. consumers? Do Continue reading →

Black Friday Crowds Increase as Spending Drops

November 29, 2023

NickelsMcHughMcHugh

The annual sales bonanza known as Black Friday now lasts for much longer than 24 hours, beginning in the days before Thanksgiving and continuing on through Cyber Monday. And while a record number of American consumers turned out at stores to check out this year’s bargains, they didn’t exactly spend a lot of money. According to data from the National Retail Federation, an estimated 200.4 million people shopped over the five days after Thanksgiving, amounting to more than 60 percent Continue reading →

Retail, Pricing, Marketing, Product Distribution, Black Friday, E-commerce, Holidays, Cyber Monday, Supply & Demand, Sales events, Promotions

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] How Target Uses Its Stores as E-commerce Centers

November 17, 2023

NickelsMcHughMcHugh

With nearly 2,000 stores across the U.S., more than 75 percent of Americans live within ten miles of a Target. These brick and mortar locations have become surprisingly valuable assets for the company’s e-commerce business, with more than 95 percent of online orders originating from Target stores. This video goes into detail about the retailer’s logistical operations, including the local sortation centers Target is investing in to keep up with increasing demand.

Questions:

How does Target utilize nearly 2,000 Continue reading →

Supply & Demand, Product Development, Retail, Supply chains, Transportation, Product Distribution, Target, E-commerce, Logistics

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

Product Returns Drive a Multi-Billion Dollar Resale Industry

August 30, 2023

NickelsMcHughMcHugh

America’s biggest retailers have often embraced product returns as a key aspect of their business, starting with J.C. Penney and his namesake company in the early 20th century. Allowing customers to return any product with no questions asked, other big companies like Walmart and Amazon would go on to follow his example in the years to come. “It’s a hallmark of successful American retail,” said Dale Rogers, business professor at Arizona State University. “If you make it easy to shop, Continue reading →

[VIDEO] Why Primark Is Thriving As Other Retailers Struggle

August 2, 2023

NickelsMcHughMcHugh

Experts estimate that as many as 80,000 American retail stores will close over the next five years as companies like Forever 21, JCPenney, and Neiman Marcus struggle to stay afloat. That’s not the case for the British retailer Primark, however, which has 18 locations in the U.S. with plans for a lot more to come. This video looks at how the company became a multibillion dollar brand in Europe by sticking to brick-and-mortar stores stocked with high quality items at Continue reading →

[VIDEO] The Business Model Behind Buy Now, Pay Later Apps

July 6, 2023

NickelsMcHughMcHugh

Retailers have long relied on credit cards and companies like Paypal to provide payment options for customers, but recently these services have faced some new competition. Firms like Affirm, Klarna, and Afterpay offer “buy now, pay later” models that can be an appealing alternative to credit cards. As the video below shows, though, these services could potentially be dangerous to consumers while also failing to maintain steady profits for investors.

Questions:

What are the potential advantages and disadvantages of using Continue reading →

Credit, Payment services, Paypal, Ecommerce, Ethics, Retail, Currency, Money

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 17: Accounting, Chapter 20: Money and Financial Institutions, Videos

[VIDEO] How T.J. Maxx Prices Products to Move

June 7, 2023

NickelsMcHughMcHugh

The parent company of T.J. Maxx earned more than $50 billion last year, more than Nordstrom and Macy’s combined. This video shows how the retailer lives up to its promise to give customers “the max for the minimum price” through ever-changing inventory and eye-catching deals.

Questions:

What is “price-anchoring,” and how does T.J. Maxx utilize it to drive sales?
Why does T.J. Maxx continuously restock its stores with new inventory?

Promotions, Retail, Pricing, Marketing, Product Distribution, Supply & Demand, T.J. Maxx, Branding

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] How Commodity Markets Work

March 3, 2023

NickelsMcHughMcHugh

Florida’s orange crop is shrinking year after year, sending commodity prices skyrocketing for orange juice concentrate. This video examines the intricacies of commodity markets through the lens of concentrated OJ, looking at concepts like futures contracts and how they affect both farmers and retailers.

Questions:

Why has Florida’s plummeting orange production caused juice prices to increase significantly?
What are the benefits of futures contracts for farmers and manufacturers?

Food & Drink, Supply & Demand, Retail, Pricing, Product Distribution, Operations Management, Agriculture, Commodities

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 19: Securities Markets, Videos

Businesses Suffer Blowback from Russia Sanctions

April 5, 2022

NickelsMcHughMcHugh

After the invasion of Ukraine last month, thousands of companies around the world either ceased operations in Russia or started divesting from the aggressor nation. This corporate response to the invasion followed a string of sanctions by governments around the world who intended to deal an economic blow to Russia. But cutting financial ties with the country has also led to some unexpected ripple effects on small businesses as well as multinational companies who must adjust to this complicated situation. Continue reading →

Operations Management, Global, Retail, Ethics, Russia, Entrepreneurship, Product Distribution, Manufacturing, Ukraine, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 15: Distribution

Foreign Retailers Cease Operations in Russia

March 4, 2022

NickelsMcHughMcHugh

The appalling invasion of Ukraine has convinced many companies to halt their operations in Russia during this catastrophic event. Last week, for instance, the clothing company H&M announced that it would close its 170 Russian stores while Nike shuttered its 116 retailers in the country. Other big brands like Apple, T.J. Maxx, and Ikea followed with announcements that laid out similar plans to close stores during this frightening time.

“The devastating war in Ukraine is a human tragedy, and our Continue reading →

Product Distribution, Global, Ukraine, Ethics, Retail, Russia, Supply chains

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 15: Distribution