April 25, 2013

manniIf you’ve ever walked into a store and instantly had the feeling like you’re being watched, it’s because you usually are. Between all-seeing security cameras and roving secret shoppers, retailers are busy keeping tabs on customers. Granted, brick-and-mortar stores have every right to be suspicious: inventory loss due to stealing takes a big chunk out of every retailer’s profits. But some customer-tracking techniques have nothing to do with shoplifting; it’s the customer’s shopping habits the businesses are interested in.

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April 19, 2013

 

priceInformation moves so fast in today’s Internet-enabled world that it can be difficult for companies to keep up. In the case of online retail, demand for a product can shift minute-by-minute, making accurate pricing an extremely difficult task. That’s why many businesses are opting to price their goods “dynamically” rather than relying on a single concrete number.

Although new to some retailers, dynamic pricing has been common in the airline industry for years. In order to lessen the likelihood Continue reading

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April 15, 2013

zaraThe years following the start of the recession have not been kind for much of the retail industry. For the clothing company Zara, however, the downturn has been something of a blessing. The Spanish brand came to global prominence in the 1990s as its affordable but fashionable looks started to arrive at stores on foreign shores. Today the company brings in more than $9 billion annually from 1,600 locations as shoppers the world over turn to Zara’s lower price tags Continue reading

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