September 11, 2018

When a company releases a notice about a new job opening, it can receive hundreds of responses from potential candidates. And before the detailed portion of the interview process begins, somebody has to call all those people to ask them basic questions about the job and their interest in it. This can be a grueling procedure, as Russian entrepreneurs Alexei Kostarev and Alexander Uraksin know quite well. In 2010 the pair had to screen more than 1,500 candidates over the Continue reading

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October 15, 2014

 

mickeydsRussia’s aggression against Ukraine has been widely condemned by the international community. Besides strongly denouncing the nation’s actions, recent U.N. resolutions hit Vladimir Putin’s government with economic sanctions as well. The Kremlin responded to this punishment by banning the importation of food from the U.S., Canada, Australia, Norway and the European Union. Shortly after news of the ban broke, Russia also announced that it was closing down four McDonald’s locations in Moscow for “sanitary violations.”

For outsiders, the link Continue reading

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July 15, 2013

Throughout Pepsico’s history, one thing has remained constant: the company’s flagship soft drink has always played second fiddle to chief competitor Coca-Cola. Known by name by billions throughout the world, Coke is not only the gold standard of soft drinks, but of branding in general. Although Pepsi and its umbrella of products certainly command a fair market share, Coca-Cola’s continued worldwide dominance is all but assured at this point.

Except in Russia, that is. Pepsi was one of the first Continue reading

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