November 10, 2020

When lockdowns started to be put in place in March and April, parents across the country took to social media to find out which products would keep their kids entertained at home for extended periods of time. The overwhelming favorite among Facebook groups and blogs soon became the Nugget couch, a microsuede fabric couch that is specifically designed for kids to go crazy on. Although it certainly can be used as regular furniture, the Nugget is mainly designed for fort-building, Continue reading

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September 2, 2020

The video sharing app TikTok has become a big hit with millions of Americans over the last few years. According to the federal government, however, the Chinese-owned company presents national security risks that could lead to a ban on the app in the U.S. This video looks at the controversy surrounding TikTok’s American operations as well as the larger dangers of a fractured global Internet. 

Questions:

  1. Why is the federal government considering a ban on TikTok? 
  2. Do you Continue reading
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August 26, 2020

For decades, clothing designers, magazine editors, and photographers at publications like Vogue decided what the fashion world would see and how they would see it. Although models received plenty of opportunities to pose in front of the cameras, they got almost no say in the decisions that were made behind the scenes. That started to change as social media platforms like Instagram gave models direct access to audiences, granting them more individual power over the creative direction of their brands. Continue reading

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For weeks, thousands of people across the country have been protesting against police violence following the death of George Floyd in Minneapolis on May 25th. In response to these historic events, many companies have voiced their support for the fight against racism on social media. Adidas, for instance, released a statement on Twitter expressing how the sportswear brand was “deeply saddened by what we see happening to our black community in America.” The company even retweeted an advertisement made by Continue reading

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December 17, 2019

During December, the Hallmark Channel’s schedule is chock full of Christmas movies to keep the holiday spirit strong throughout the month. But last week the usually jolly TV network behaved more like Ebenezer Scrooge in the eyes of many fans and users on social media. The controversy began when Hallmark received a complaint from an advocacy group whose stated mission is to “fight against indecency.” The organization complained about four ads that featured same-sex couples from a wedding planning company Continue reading

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November 7, 2019

Airbnb has grown into a multi-billion dollar company by providing people with an online platform where they can temporarily rent out their house or apartment to guests. Although this app has changed how millions of people travel, it’s also generated a lot of controversy since launching more than a decade ago. In some popular travel destinations, landlords have displaced longtime residents in order to make room for as many Airbnbs as possible. As a result, cities like London and Barcelona Continue reading

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October 31, 2019

For this year’s Halloween festivities, Americans will spend an estimated $8.8 billion on items like candy, decorations, and costumes designed for all walks of life. Along with shelling out $3.2 billion on outfits meant for kids and adults, consumers will also spend $490 million on costumes for their pets. According to a recent survey, 51 percent of dog owners plan to dress up their pups for the holiday, spending an average of about $20. 

Retail experts say the popularity Continue reading

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October 11, 2019

This week, Houston Rockets owner Daryl Morey sparked an international controversy when he tweeted his support for the protests in Hong Kong. His words angered both Chinese officials and businesses, leading a number of companies and government organizations to suspend ties with the Rockets. The NBA tried to ease the situation by calling Morey’s comments “regrettable,” which then caused outrage among Americans. This short video explains how the NBA must walk a fine line between appealing to its core Continue reading

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September 26, 2019

In the lucrative world of data analytics, few companies are more prominent than Comscore. The Virginia-based tech firm analyzes much of the country’s web traffic which then serves as a key reference for pricing online ads. Similar to the television ratings tracker Nielsen, Comscore measures how many people visit a website, the amount of time they spend on it, and other important metrics that can determine its popularity. As a result, the company’s data is vital for media companies and Continue reading

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August 30, 2019

For decades Lacroix sparkling water sat on the bottom shelves of countless grocery stores next to high class competitors like Perrier and S.Pellegrino. Too niche for regular consumers and too cheap for mineral water drinkers, LaCroix struggled for relevance until a company called National Beverage acquired it in the 1990s. Along with developing new flavors and adding more carbonation, the company also redesigned LaCroix’s cans and increased distribution around the country. By the mid-2000s many consumers began to turn away Continue reading

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