February 6, 2018

Unlike last year’s historic comeback, Tom Brady wasn’t able to turn around the fortunes of his New England Patriots to win Super Bowl LII. The Philadelphia Eagles ultimately left as champions after a thrilling game that saw plenty of action on the field. The tone during the commercial breaks was far less tense, however, as marketers largely relied on humor for 2018’s crop of Super Bowl ads. Among the top spots on USA Today’s annual Ad Meter poll are Continue reading

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January 25, 2018

As one might expect from a centuries-old art form, the world of ballet doesn’t adapt to change all that quickly. For instance, many ballerinas depend on a type of pointe shoe designed more than 100 years ago consisting of paper, glue and fabric. While this style is certainly reliable, it can also create a great amount of discomfort or even injury for dancers. After all, the “pointe” in the shoe’s name refers to the ballerina’s need to stand readily on Continue reading

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January 23, 2018

A few weeks ago, Tide’s official Twitter account posted a quick video of New England Patriots star Rob Gronkowski talking about one of the brand’s best-selling products. While this would normally be standard procedure for a company spokesperson, the clip didn’t feature any footage of Gronk encouraging people to buy laundry detergent. Instead, he actively discourages the public from taking part in the “Tide pod challenge,” a dangerous viral dare that centers on ingesting containers of concentrated detergent. “No no Continue reading

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January 16, 2018

For Facebook’s more than 2 billion users, the News Feed serves as a gateway to what’s going on in their world. People can spend hours scrolling through the photos and videos that pop into their feeds from friends and media companies they follow. In fact, for years Facebook ensured that content posted by brands received prominent placement in the News Feeds of its users. At one point the company even developed a partnership program that allowed media firms to take Continue reading

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December 14, 2017

For many Americans the holiday season is the perfect time to relax and watch some TV as another long year draws to a close. Of course, one of the most popular genres among viewers in December are Christmas movies, such as Netflix’s recent hit A Christmas Prince. Along with its seasonal appeal, the movie also seems to have a “so bad it’s good” quality that many have found irresistible. In fact, social media users have been buzzing about it Continue reading

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July 18, 2017

nataliatarkhAlong with being a summertime staple, the neighborhood lemonade stand also represents the classic image of young entrepreneurship. In today’s interconnected world, though, ambitious kids have even more options at their disposal if they want to run a business. And while selling lemonade is certainly a refreshing way to earn a dollar, some have turned their attention to a far less appetizing but still lucrative option: slime.

This sticky substance has been fascinating young social media users for years. Unlike Continue reading

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In the early days of China’s tech industry, most companies simply took the concepts developed by successful American startups and created Chinese versions of them. For instance, rather than Google, most of the country uses the domestically owned search engine Baidu. But after years of imitation, Chinese apps like the all-encompassing WeChat could change the way that people use the Internet all over the world.

Questions:

 

  1. Why haven’t American tech companies like Facebook and Google been able to succeed Continue reading
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Adam-PrzezdziekWith 158 million users and a $25 billion valuation, the photo and video sharing app Snapchat has grown into one of the most powerful social networks around. Still, just because the app is popular doesn’t mean it’s guaranteed to become a moneymaker. Twitter, for instance, has more than 300 million users and has struggled to be profitable for years. So in order to become a true tech giant, Snapchat is teaming up with old media firms to create original content Continue reading

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April 7, 2017

instagram-businessBy the end of the year, the photo sharing app Instagram expects to earn $3 billion from ad sales. That’s a huge jump from the $60 million the social network made in 2015. In that time, Instagram has collected more than 600 million users, a number bested only by its parent company Facebook. About 8 million of these accounts belong to companies who use the platform primarily for promotion.

Soon, though, some brands will be able to develop closer relationships Continue reading

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February 7, 2017

USDepartmentOfAgricultureUnlike last year’s dominating display by Denver, Super Bowl LI provided viewers with plenty of drama as Tom Brady led the New England Patriots to a historic comeback victory. And like the big game, there were winners and losers on the ad front as well. According to USA Today’s annual Ad Meter poll, the top rated spot of the evening belonged to Kia’s “Hero’s Journey.” In the clip, Melissa McCarthy tries her best to save the planet only to Continue reading

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