September 27, 2018

With more than 2 billion monthly active users, Facebook appears to be succeeding in its mission to “bring the world closer together.” But as anyone who has spent time casually scrolling through their news feed knows, not everything posted on the social network is positive and unifying. Along with heated political arguments and unflattering pictures of friends, users can also post violent or offensive content that is far too extreme to be allowed on the site. Fortunately, users can report Continue reading

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September 18, 2018

When someone is looking to buy a new piece of furniture, it can be a struggle to find the right item to fit their personal taste as well as their floor plan. After all, just because something looks good in the showroom doesn’t necessarily mean it will fit in their living room. That’s why a number of home goods companies are integrating augmented reality into their online stores. Using a smartphone camera, the technology allows customers to visualize how a Continue reading

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September 13, 2018

While songwriters and filmmakers can protect their intellectual property through copyrights, many fashion designers can’t do the same when it comes to their creations. The video below shows why legislators consider clothing to be different from other forms of art and how that affects designers, especially those at the high-end of the market.

Questions:

  1. Why have legislators been reluctant to grant clothing designs the same protection as movies or songs?
  2. Do you think fashion designers should be able to copyright Continue reading
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August 30, 2018

With the summer winding down, people across the country are returning from vacation and settling back into their normal routines. And while many Americans would certainly rather be back on the beach than at work or school, many of the world’s most popular tourist destinations seem happy to see their visitors go. According to the United Nations’ World Tourism Organization, international trips increased by 6 percent in the first half of 2018. Although this amount of growth would usually be Continue reading

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July 19, 2018

As far as Instagram influencers go, Lil Miquela might not seem all that unique at first glance. More than 1 million people follow the teenager’s feed as she regularly shares stories about her life and shows off her stylish wardrobe. Miquela isn’t real, though, and not just in the “nothing is real on Instagram” sense: she is a computer-generated creation made by a Los Angeles startup. While that might seem bizarre at first, CGI influencers like Miquela give us a Continue reading

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June 12, 2018

Although founded in the 1950s as the International House of Pancakes, for more than 40 years consumers have known the breakfast chain better as IHOP. For most companies, gaining this kind of brand recognition with a simple acronym would be a dream come true. Last week, however, IHOP announced that its “P” was changing into a “b,” lowercase and all. And yesterday the chain revealed the meaning behind the switch: it turns out the “b” stands for “burgers.”

The announcement Continue reading

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Late last year, Snapchat unveiled a number of changes to the design of its immensely popular photo and video sharing platform. The idea behind the switch was to separate content produced by a user’s friends from content made by media companies and celebrities. In practice, however, this amounted to Snapchat splitting their users’ feeds in two.

The social media reaction to the redesign started out negative and only got worse as time passed. Along with the more than 1.25 million Continue reading

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April 30, 2018

American millennials’ tastes have turned many markets on their heads. From choice of food to the ways companies structure leadership, this large generation makes its preferences known. One trend companies are considering is how millennials tend to prefer amazing experiences rather than accumulating “things.” How can companies adapt traditional products and services to appeal to millennials?

As we know, people of all generations share experiences from travel, life events, and plain everyday life on social media. However, to earn Continue reading

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April 19, 2018

Last week, a manager at a Philadelphia Starbucks called the police on two African-American men who were waiting for a friend to arrive. Their subsequent arrest was caught on video and quickly went viral as thousands of social media users directed their outrage towards the coffee chain. Starbucks then took the drastic step of announcing that it would close all stores on May 29th for racial sensitivity training. Along with showing clips of the offending video, this short report also Continue reading

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March 22, 2018

A couple of weeks ago, we looked at the hyperscale data centers that Facebook relies on to handle its userbase of more than 2 billion accounts. With so much information swirling around these enormous structures, it’s easy to assume that any data you provide to the social network will fade away in an ever-increasing crowd. But not only can Facebook access much of the data it collects, the company also routinely shares this information with scholars and researchers. Users consent Continue reading

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