July 23, 2019

In March 2018, the New York Times revealed that Facebook had allowed Cambridge Analytica to gather personal information from more than 50 million users without their knowledge. Soon after the newspaper published its findings, the Federal Trade Commission (FTC) began its own investigation of the social media giant. After about a year of inquiry, last week the government agency imposed a $5 billion fine on Facebook, the largest penalty ever issued by the FTC.

It is also the same amount Continue reading

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June 14, 2019

In 2013 the photo sharing app Ever launched with the slogan “Make memories” as it invited people to store their pictures on the startup’s cloud-based platform. Millions of users took the company up on its offer and shared their “best moments” on Ever over the years. According to a recent report from NBC News, however, Ever’s sentimental marketing doesn’t mention a key part of its business plan. All photos stored on the app are used by the company to Continue reading

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April 23, 2019

From the robin’s egg-blue boxes at Tiffany to Coca-Cola’s classic glass bottles, packaging has long played a role in the success of many well-known brands. In fact, it’s become even more important in today’s social media-driven business environment. Along with catching the eyes of passing shoppers in stores, a product’s packaging must also be bold enough to grab the attention of scrolling Instagram, YouTube, and Reddit users. In the last few years, these platforms have been flooded with “unboxing” videos Continue reading

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April 12, 2019

By 2020, experts estimate that companies could pay social media influencers as much as $10 billion annually to market products online. These Internet personalities leverage their enormous followings on platforms like Instagram to earn big money through sponsored content. For instance, last year a British fashion influencer named Jess worked with 22 brands, charging $1,000 for every sponsored post that went out to her more than 230,000 Instagram followers.

But while the money that marketers paid Jess was real, the Continue reading

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March 19, 2019

For years fashionable firms have depended on Instagram to showcase their goods to the social network’s more than 1 billion monthly users. Along with helping companies develop into stylish brands, the photo-sharing platform also serves as a key source of traffic to online stores. For instance, a designer can post a photo of a new dress and attach a link where customers can go to purchase it.

Now Instagram plans to take that concept to the next level by allowing Continue reading

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February 22, 2019

On Wednesday night, two of the biggest teams in college basketball faced off in what many described as the game of the season. While Duke versus North Carolina is always a marquee matchup, this particular game had another unmissable element added to it: freshman forward Zion Williamson. With his remarkable combination of size and speed, basketball analysts almost unanimously agree that he is the favorite to be picked first in the NBA draft this summer. Unfortunately, Williamson’s night in the Continue reading

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January 25, 2019

Since launching in 2016, the group video chat app Houseparty has attracted a dedicated userbase of young people looking to talk with their friends wherever they please. “Houseparty is basically the third place for Generation Z and young millennials,” said co-founder Sima Sistani. “What they’re doing there is hanging out in the way we used to in the backyard, the basement, or in my case — the Waffle House.” And unlike many other Silicon Valley startups, Houseparty doesn’t plan to Continue reading

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December 6, 2018

Last week, a crowd of Los Angeles fashion influencers and curious shoppers attended the opening of what they thought would be a new luxury shoe retailer. Surrounded by stilettos on pedestals and golden sneakers, the onlookers marveled at the work of an Italian designer named Bruno Palessi. “I would pay $400, $500. People are going to be like, ‘Where did you get those? Those are amazing,’” said a woman as she tried on a pair of leopard print tennis shoes. Continue reading

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September 27, 2018

With more than 2 billion monthly active users, Facebook appears to be succeeding in its mission to “bring the world closer together.” But as anyone who has spent time casually scrolling through their news feed knows, not everything posted on the social network is positive and unifying. Along with heated political arguments and unflattering pictures of friends, users can also post violent or offensive content that is far too extreme to be allowed on the site. Fortunately, users can report Continue reading

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September 18, 2018

When someone is looking to buy a new piece of furniture, it can be a struggle to find the right item to fit their personal taste as well as their floor plan. After all, just because something looks good in the showroom doesn’t necessarily mean it will fit in their living room. That’s why a number of home goods companies are integrating augmented reality into their online stores. Using a smartphone camera, the technology allows customers to visualize how a Continue reading

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