November 7, 2019

Airbnb has grown into a multi-billion dollar company by providing people with an online platform where they can temporarily rent out their house or apartment to guests. Although this app has changed how millions of people travel, it’s also generated a lot of controversy since launching more than a decade ago. In some popular travel destinations, landlords have displaced longtime residents in order to make room for as many Airbnbs as possible. As a result, cities like London and Barcelona Continue reading

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October 31, 2019

For this year’s Halloween festivities, Americans will spend an estimated $8.8 billion on items like candy, decorations, and costumes designed for all walks of life. Along with shelling out $3.2 billion on outfits meant for kids and adults, consumers will also spend $490 million on costumes for their pets. According to a recent survey, 51 percent of dog owners plan to dress up their pups for the holiday, spending an average of about $20. 

Retail experts say the popularity Continue reading

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October 11, 2019

This week, Houston Rockets owner Daryl Morey sparked an international controversy when he tweeted his support for the protests in Hong Kong. His words angered both Chinese officials and businesses, leading a number of companies and government organizations to suspend ties with the Rockets. The NBA tried to ease the situation by calling Morey’s comments “regrettable,” which then caused outrage among Americans. This short video explains how the NBA must walk a fine line between appealing to its core Continue reading

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September 26, 2019

In the lucrative world of data analytics, few companies are more prominent than Comscore. The Virginia-based tech firm analyzes much of the country’s web traffic which then serves as a key reference for pricing online ads. Similar to the television ratings tracker Nielsen, Comscore measures how many people visit a website, the amount of time they spend on it, and other important metrics that can determine its popularity. As a result, the company’s data is vital for media companies and Continue reading

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August 30, 2019

For decades Lacroix sparkling water sat on the bottom shelves of countless grocery stores next to high class competitors like Perrier and S.Pellegrino. Too niche for regular consumers and too cheap for mineral water drinkers, LaCroix struggled for relevance until a company called National Beverage acquired it in the 1990s. Along with developing new flavors and adding more carbonation, the company also redesigned LaCroix’s cans and increased distribution around the country. By the mid-2000s many consumers began to turn away Continue reading

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August 29, 2019

On August 12, Popeyes announced that it was adding a new chicken sandwich to menus across the nation. The first of its kind at the fast food chain, Popeyes said this was its biggest product launch in more than 30 years. The sandwich soon became a hot topic on social media and grabbed the attention of more than just hungry customers. In the days following the launch, Chick-fil-A started a social media feud with Popeyes over which chain had the Continue reading

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August 22, 2019

With more than 1 billion photo-obsessed users, Instagram has become a trusted destination for marketers looking to get their products noticed. According to a recent study, though, people on the picture-sharing platform don’t trust ads that look like “ads.” Instead, they prefer promotional spots that seem like something that their friends would post. For instance, a brand like L’Oreal would likely get more attention with a selfie of an influencer applying makeup rather than a  glamorous, magazine-like ad.

In Continue reading

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July 23, 2019

In March 2018, the New York Times revealed that Facebook had allowed Cambridge Analytica to gather personal information from more than 50 million users without their knowledge. Soon after the newspaper published its findings, the Federal Trade Commission (FTC) began its own investigation of the social media giant. After about a year of inquiry, last week the government agency imposed a $5 billion fine on Facebook, the largest penalty ever issued by the FTC.

It is also the same amount Continue reading

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June 14, 2019

In 2013 the photo sharing app Ever launched with the slogan “Make memories” as it invited people to store their pictures on the startup’s cloud-based platform. Millions of users took the company up on its offer and shared their “best moments” on Ever over the years. According to a recent report from NBC News, however, Ever’s sentimental marketing doesn’t mention a key part of its business plan. All photos stored on the app are used by the company to Continue reading

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April 23, 2019

From the robin’s egg-blue boxes at Tiffany to Coca-Cola’s classic glass bottles, packaging has long played a role in the success of many well-known brands. In fact, it’s become even more important in today’s social media-driven business environment. Along with catching the eyes of passing shoppers in stores, a product’s packaging must also be bold enough to grab the attention of scrolling Instagram, YouTube, and Reddit users. In the last few years, these platforms have been flooded with “unboxing” videos Continue reading

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