With more than 28,000 locations around the globe and a valuation of $44 billion, Starbucks ranks as the second-most-valuable brand in fast food. Along with its many cafes, the chain also sells a range of retail products from beans and coffee pods to pre-packaged versions of its bestselling drinks. In fact, Starbucks’ line of consumer goods does so well that the Swiss food conglomerate Nestle recently purchased the rights to the company’s retail division for $7.15 billion.

According to analysts, Continue reading

Continue reading...

April 19, 2018

Last week, a manager at a Philadelphia Starbucks called the police on two African-American men who were waiting for a friend to arrive. Their subsequent arrest was caught on video and quickly went viral as thousands of social media users directed their outrage towards the coffee chain. Starbucks then took the drastic step of announcing that it would close all stores on May 29th for racial sensitivity training. Along with showing clips of the offending video, this short report also Continue reading

Continue reading...

June 23, 2016

Starbucks has long reigned as the king of coffee shops, providing millions throughout the world with their caffeine fix every day. But according to a new lawsuit, those who prefer a latte for their morning pick-me-up may want to take their business elsewhere. The complaint alleges that Starbucks’ latte recipe skimps on steamed milk, ultimately leaving customers with a drink that is smaller than advertised. Although the Seattle-based chain denies these claims, this week a federal judge upheld the suit Continue reading

Continue reading...

August 19, 2014

 

When Howard Schultz first joined Starbucks as marketing director in 1982, the small Seattle company made most of its money selling coffee-making equipment. Once Schultz landed the CEO position, however, matters changed drastically. Looking to bring the European café experience to American shores, Schultz transformed the regional chain into an international behemoth within two decades.

Starbucks changed again when Schultz stepped down as CEO in 2000. After a rapid expansion saw the company grow to more than 15,000 stores Continue reading

Continue reading...