Supply & Demand - McGraw-Hill Introduction to Business

Domestic Production Sets Bath & Body Works Apart

July 26, 2023

Making a $7.95 bottle of soap for Bath & Body Works (BBW) once took three months to accomplish. Parts traveled more than 13,000 miles across multiple countries to end up at the company’s Ohio distribution center, a difficult journey that the beauty brand sought to change in 2008. Years of working with local officials and skeptical suppliers resulted in BBW’s “beauty park” located outside of Columbus, an industrial campus that handles nearly every aspect of production. Featuring 10 manufacturers with Continue reading →

Global, Supply chains, Manufacturing, Product Distribution, Supply & Demand, Management, Operations Management, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 14: Product and Price, Chapter 15: Distribution

Americans Will Travel in Record Numbers on July 4th Weekend

June 28, 2023

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For the last three years, travel over the Fourth of July weekend has decreased as Americans dealt with issues brought on by the pandemic. According to AAA, though, that won’t be the case in 2023. This year the country’s roads and airports will be jam-packed like never before, with more than 43 million Americans planning to drive 50 miles or more over the holiday weekend. That represents a 4 percent increase over 2019 and marks a new record for July Continue reading →

Tourism, Transportation, Travel, Product Distribution, Holidays, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] The High Stakes of Spotting Fakes in the Luxury Watch Market

June 23, 2023

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From 2011 to 2021, the value of Rolex watches outperformed real estate and stock markets as well as commodities like gold. This video looks at the risks and rewards of the $20 billion used watch industry, from soaring demand and big price tags to small margins and extensive counterfeiting.

Questions:

Why are counterfeit products harmful to luxury brands like Rolex?
How does high demand for Rolex encourage counterfeiters to produce knockoffs?

Instant Pot Maker Files for Bankruptcy

June 21, 2023

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The Instant Pot first hit the market in 2010 and quickly gained a following of dedicated users who took every opportunity to praise the pot’s pressure cooking and slow cooking abilities. Sales climbed throughout the decade as word-of-mouth spread, and then the Instant Pot truly became a blockbuster during the pandemic. Sales of multicookers and air fryers doubled in 2020 as millions of homebound people searched for ways to make easy meals in their kitchens.

Customers certainly got what Continue reading →

Product Development, Product Distribution, Marketing, Bankruptcy, Entrepreneurship, Supply & Demand, Pandemic

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] How T.J. Maxx Prices Products to Move

June 7, 2023

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The parent company of T.J. Maxx earned more than $50 billion last year, more than Nordstrom and Macy’s combined. This video shows how the retailer lives up to its promise to give customers “the max for the minimum price” through ever-changing inventory and eye-catching deals.

Questions:

What is “price-anchoring,” and how does T.J. Maxx utilize it to drive sales?
Why does T.J. Maxx continuously restock its stores with new inventory?

Product Distribution, Supply & Demand, T.J. Maxx, Branding, Promotions, Retail, Pricing, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] How Nintendo Stays in the Game

May 5, 2023

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The Super Mario Brothers Movie has earned more than $1 billion at the worldwide box office so far, marking just the latest success for the entertainment juggernaut Nintendo. This video looks at how the Japanese company manages to stay on top of the volatile video game industry thanks to reliable hardware sales as well as classic characters like Mario, Luigi, Link, and many others.

Questions:

Why do Sony and Microsoft sell their consoles at a loss? How does Nintendo manage Continue reading →

Product Development, Promotions, Entertainment, Marketing, Product Distribution, Video Games, Nintendo, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

Bed Bath & Beyond Goes Bankrupt

April 26, 2023

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On Sunday, the once mighty home goods retailer Bed Bath & Beyond declared bankruptcy after years of poor sales and mounting debt. The company will start closing its 360 locations today and has stopped accepting the big blue coupons that made the brand famous in better days that have long gone. In recent times, Bed Bath and Beyond faced increasingly choosy consumers who avoided the retailer in favor of competitors with better selections and e-commerce capabilities. The company enjoyed a Continue reading →

Promotions, Product Distribution, Bankruptcy, E-commerce, Supply & Demand, Marketing, Operations Management, Entrepreneurship, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 18: Financial Management, Bonus Chapter B: Technology and New Media

[VIDEO] How Girl Scouts’ $800 Million Cookie Empire Works

April 21, 2023

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For a few months every year, legions of Girl Scouts across America set out on entrepreneurial adventures to sell classic cookies like Thin Mints, Samoas, and Tagalongs. This video looks at the $800 million Girl Scout cookie operation, which aims to teach kids valuable business lessons and people skills that remain for a lifetime.

Questions:

How do the Girl Scouts use scarcity to increase demand for cookies every year?
How has e-commerce changed the Girl Scout cookie selling experience?

Promotions, Marketing, Education, Entrepreneurship, Product Distribution, E-commerce, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How The Oldest Chocolate House In New York Manages to Thrive

March 30, 2023

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The video below takes a long look at Li-Lac Chocolate, the oldest chocolate house in New York that thrives by doing things the old fashioned way. Along with observing their unique production processes, this video examines how Li-Lac made it through the pandemic to continue its century-long tradition.

What value do the antique chocolate molds owned by Li-Lac Chocolates give to the company?
How did the pandemic affect business at Li-Lac Chocolate?

Pandemic, Marketing, Product Development, Operations Management, Entrepreneurship, Product Distribution, Manufacturing, Food & Drink, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How SVB Collapsed in 36 Hours

March 16, 2023

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The video below provides an in-depth look at Silicon Valley Bank’s downfall, from its heavy investments in bonds to the bank run that has sent shockwaves through the market. (For more information on investigations into potential misconduct at SVB, check out this video.)

Questions:

How did SVB’s substantial investments in bonds backfire on the bank?
Do you think federal regulators should place limits on how much money banks like SVB can invest? Why or why not?

Federal Reserve, Ethics, Supply & Demand, Stock markets, FDIC, Financial collapse, Banking, Regulation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 18: Financial Management, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Videos