March 22, 2019

On Wednesday, the Walt Disney Company purchased all of the film and TV assets owned by the historic movie studio 21st Century Fox for $71.3 billion. Along with taking hold of successful film franchises like the Alien movies and Marvel’s X-Men, Disney also now controls the rights to TV shows like The Simpsons, This Is Us, and Modern Family. All told, the entertainment giant has gained thousands of new titles to join its other legendary properties such Continue reading

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February 5, 2019

This past Sunday, the New England Patriots defeated the Los Angeles Rams in one of the most boring Super Bowl matchups of all time. The winning team only managed to score a single touchdown, and even that exciting moment didn’t arrive until the fourth quarter. As a result, ratings for the big game dropped to their lowest point in a decade. While CBS managed to bring in 111.3 million Super Bowl viewers in 2017, two years later that amount fell Continue reading

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January 22, 2019

When Netflix launched its video streaming platform in the late 2000s, all of the titles featured on the service came from other movie studios and production companies. If you boot up your account these days, though, most of the TV shows and films listed on the homepage are owned and produced by Netflix itself. Over the last few years the streaming giant has invested heavily to create its own content. By one estimate, Netflix spends more than $8 billion annually Continue reading

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October 2, 2018

Over the next few weeks, a new crop of TV shows will premiere across the major networks. But not all of these shows will stay on the air for a full season. That’s because broadcasters have long used the fall as a testing ground for new programming. If a show premieres to high ratings and audience acclaim, network executives will likely order more episodes of it. If few people decide to tune in, however, a new show might last one Continue reading

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March 29, 2018

The runaway success of Netflix has proved to many media companies that the future of entertainment lies with streaming content. After all, why pay around $75 a month for cable when you can instantly access thousands of titles on Netflix for a fraction of the cost? This thinking has led to the creation of dozens of streaming services, ranging from big players like Hulu and YouTube TV to more specialized operations like the apps for Food Network or the WWE. Continue reading

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February 15, 2018

For nearly a week, millions of people around the world have been tuning into the Winter Olympics broadcasting from Pyeongchang, South Korea. Like seemingly every edition of the games, figure skating has been one of the most watched events as stars like Adam Rippon and Mirai Nagasu take to the ice with incredible grace and skill. With everyone’s eyes on the athletes, though, your ears may have missed something new about the music that soundtracks these routines. For the first Continue reading

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February 6, 2018

Unlike last year’s historic comeback, Tom Brady wasn’t able to turn around the fortunes of his New England Patriots to win Super Bowl LII. The Philadelphia Eagles ultimately left as champions after a thrilling game that saw plenty of action on the field. The tone during the commercial breaks was far less tense, however, as marketers largely relied on humor for 2018’s crop of Super Bowl ads. Among the top spots on USA Today’s annual Ad Meter poll are Continue reading

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August 31, 2017

flash-proAfter years of skipping television advertisements with DVRs, many Americans have little patience for commercial breaks. And although ads are largely unavoidable during live programming like sporting events or award shows, that doesn’t mean people are paying attention. Oftentimes viewers will fiddle with their smartphones or simply tune out completely while commercials are rolling. This is bad news for companies who pay big bucks to advertise during high-rated time slots.

In an effort to get people watching ads on TV Continue reading

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August 1, 2017

netflixSince launching 20 years ago, Netflix has transformed from a DVD-by-mail service into the undisputed king of streaming video. The company now has more than 104 million subscribers across the world, a 25 percent increase since last year and quadruple the number of customers from 2012. On any given evening in North America, Netflix streaming accounts for more than a third of all download Internet traffic. The company’s lineup of original shows and movies are also a hit with critics Continue reading

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Adam-PrzezdziekWith 158 million users and a $25 billion valuation, the photo and video sharing app Snapchat has grown into one of the most powerful social networks around. Still, just because the app is popular doesn’t mean it’s guaranteed to become a moneymaker. Twitter, for instance, has more than 300 million users and has struggled to be profitable for years. So in order to become a true tech giant, Snapchat is teaming up with old media firms to create original content Continue reading

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