[VIDEO] Origin of an Icon: Corona’s ‘O’Tannenpalm’ Spot 25 Years Later

December 22, 2017

Since 1990, the Mexican beer brand Corona has ran a simple Christmas ad that continues to resonate with viewers. Affectionately called “O’Tannenpalm,” this video looks at how the iconic spot was made and why the company plans on using it for many more holiday seasons to come.


  1. Why do you think this commercial has remained popular for more than 25 years?
  2. What are the risks that come with reusing an ad campaign? What are the benefits?

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