The video game industry has grown into a global juggernaut. Last year, consumers around the world spent more than $100 billion on games, more than double the amount spent on movies. As this in-depth video shows, however, some video game companies have started to earn all that money by operating like casinos. From examining the business model of “loot boxes” to the ways that video games track customer data, this long but fascinating video provides an excellent assessment of an industry that will only get bigger in the coming years.
- Why do companies like Yokozuna Data closely track how people play video games?
- Do you think the U.S. should follow the lead of other countries and regulate the use of “loot boxes” in video games? Why or why not?