[VIDEO] The Rise and Fall and Rise Again of Segway

November 16, 2018

In 2001, a company called Segway introduced a two-wheeled “personal transporter” that it claimed would revolutionize how people traveled in big cities. 17 years later, though, and the Segway is mainly a vehicle for security guards and tourists. Along with chronicling the ways that the company failed to live up to expectations, this video also looks at how Segway could still leave a big impact on the transportation industry.

Questions:

  1. Why did Segway fail to connect with consumers in the early 2000s?
  2. Do you think motorized scooters will become a popular mode of transportation in the coming years? Why or why not?

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