Although demand for wine from California’s Napa Valley has never been higher, supply is low across the region after years of drought, wildfires, and then the pandemic disrupted production. This video looks at the inflationary pressures currently weighing on winemakers as they consider whether or not to raise prices on the latest vintages.
Questions:
- What inflationary factors are driving winemakers to raise prices on their products?
- What are the potential advantages and disadvantages for businesses when they raise prices?