[VIDEO] When Carmakers Taunted Horses

November 22, 2016

With 43.5 million Americans expected to hit the road for Thanksgiving this year, drivers will likely have to deal with more traffic jams and slowdowns than usual. Then again, at least these dedicated travelers will be making their journey by car rather than on horseback. But while this preference for pedals seems like a no-brainer today, the situation was much different a century ago when automobiles were new and confusing to many consumers. This video shows how carmakers marketed these futuristic vehicles by often insulting the loyal steeds that had carried humans for millennia.

Questions:

 

  1. Why did early carmakers hold such a grudge against horses?
  2. Will self-driving car companies attack traditional carmakers once autonomous vehicles become more commonplace?