Although the world’s population is always increasing, the physical size of the globe stubbornly remains the same. As a result, humans might soon face a shortage of some key resources, including food with high protein content. But here’s where the humble cricket hops in: while many Americans may consider them pests, crickets can be a nutritious and environmentally sustainable food source. This video takes a look at the ways one cricket farm operates and how its owners hope to market bug-eating to skeptical Americans.
- Do you think Americans will ever find the concept of eating crickets appealing? Will they simply have to get used to the idea, as the video suggests?
- How would you market a cricket-based protein bar to the public?