February 14, 2023

When it comes to Super Bowl ads, there are two factors that usually help companies stand out from the rest of the pack: making people laugh, or failing that, being such a big brand that people cannot help but think of your ad after the game. This year, though, the spot that took first place in USA Today’s annual Ad Meter poll did not try for comedy, nor did it come from a major company that routinely tops the list. Continue reading

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February 10, 2023

For the last few weeks, chatbots powered by artificial intelligence have made waves on social media as users talk with these automated conversation partners. The bot ChatGPT, for instance, can provide reasonable answers to questions posed by users regardless of their spelling or grammar. These responses are delivered in natural-sounding sentences that do not require scripting, a significant improvement on clunky chatbots of the past. As a result, many big companies are looking to get in on the ground floor Continue reading

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February 8, 2023

In 1989, Anheuser-Busch signed an agreement with the NFL giving the brewer exclusive rights to advertise alcohol nationally during the Super Bowl. After 33 years of having a monopoly over big game beer ads, however, AB InBev decided not to renew their license this year. And as the video below shows, the field is now wide open for companies like MillerCoors to reach a big national audience that has previously been unavailable to them.

Questions:

  1. Do you think it was Continue reading
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February 3, 2023

Lego grew to be the world’s largest toymaker by appealing to many different kinds of customers, from kids and collectors to corporations looking for fun team-building activities. The Danish company manages to reach lots of people by licensing popular properties like Stars Wars and Marvel for a range of content like movies, TV shows, and video games. This video looks at how Lego drives toy sales by branching out into entertainment that reinforces its brand and grows its customer Continue reading

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February 1, 2023

Onboarding employees can be one of the most expensive items on a company’s balance sheet as firms spend big money hiring and training new staffers. Of course, this costly process has no guarantee of success: people hired yesterday can leave tomorrow as quickly as they arrived. To offset the costs of rapid turnover, some companies are inserting controversial clauses into employment contracts that require staffers to repay training fees if they quit. For example, Kate Fredericks signed such an agreement Continue reading

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January 27, 2023

Food prices hiked by inflation have taken a toll on Americans’ wallets for more than a year, although economists say that costs for a number of commodities are finally starting to fall. But that has not been the case with eggs: the average U.S. price per dozen hit $4.25 in December 2022, up from $1.79 a year earlier. The situation is especially bad in costly markets like California, where 12 Grade A large eggs go for an average of $7.37. Continue reading

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January 25, 2023

When Bethany Lane moved to New York City after graduating from college, she immediately looked for ways to make money in her expensive new home. “I had to pay my rent and student loans, so I went on Craigslist,” she said. “I saw that somebody would pay me to walk dogs. As an animal lover who is obsessed with dogs, it was perfect.” The job worked out so well that by 2014 Lane founded Whistle & Wag, a boutique pet Continue reading

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January 20, 2023

This video dives deep into the story of M&S Schmalberg, the last artificial flower factory in the U.S. that crafts beautiful blossoms by hand. Located in the heart of Manhattan, this family-owned business serves everyone from top fashion designers and celebrities to individual clients with personal projects in mind. The video below delves into the history of M&S Schmalberg and its artisanal production methods while also examining the rise and fall of the American artificial flower industry over the span Continue reading

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January 18, 2023

For years, many major companies have depended on noncompete clauses to hang on to their most talented employees. These binding agreements prohibit individuals from taking jobs at similar firms or from striking out on their own for a specified period of time. Companies claim that they insert noncompete clauses into employee contracts in order to ensure the safety of trade secrets and other confidential data like consumer lists or contact information. According to a recent proposal from the Federal Trade Continue reading

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January 13, 2023

Last week, we looked at how bad weather and an overloaded scheduling system led to disastrous consequences for Southwest Airlines as it canceled more than 13,000 flights over the holidays. But while this disaster could at least be partly blamed on a rough winter storm, airports had no such excuse on Wednesday when a computer outage led to another massive wave of cancellations and delays. According to the Federal Aviation Administration (FAA), a damaged database file corrupted the agency’s system Continue reading

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