January 25, 2018

As one might expect from a centuries-old art form, the world of ballet doesn’t adapt to change all that quickly. For instance, many ballerinas depend on a type of pointe shoe designed more than 100 years ago consisting of paper, glue and fabric. While this style is certainly reliable, it can also create a great amount of discomfort or even injury for dancers. After all, the “pointe” in the shoe’s name refers to the ballerina’s need to stand readily on Continue reading

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January 23, 2018

A few weeks ago, Tide’s official Twitter account posted a quick video of New England Patriots star Rob Gronkowski talking about one of the brand’s best-selling products. While this would normally be standard procedure for a company spokesperson, the clip didn’t feature any footage of Gronk encouraging people to buy laundry detergent. Instead, he actively discourages the public from taking part in the “Tide pod challenge,” a dangerous viral dare that centers on ingesting containers of concentrated detergent. “No no Continue reading

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January 19, 2018

Along with his animated colleagues Mickey and Jerry, Chuck E. Cheese is one of the most famous mice in American entertainment. Since 1977 he has served as the mascot for his namesake pizza chain where generations of employees have put on costumes and played the iconic rodent for children’s birthday parties. Of course, the outfit’s design has changed significantly since the company launched as “Pizza Time Theatre” more than forty years ago. But while the suit may be different, the Continue reading

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January 16, 2018

For Facebook’s more than 2 billion users, the News Feed serves as a gateway to what’s going on in their world. People can spend hours scrolling through the photos and videos that pop into their feeds from friends and media companies they follow. In fact, for years Facebook ensured that content posted by brands received prominent placement in the News Feeds of its users. At one point the company even developed a partnership program that allowed media firms to take Continue reading

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January 12, 2018

There are few things better than having dinner delivered directly to you, especially during these chilly winter days. But even the most basic takeout orders can have a significant environmental impact due to the plastic containers and utensils provided by many restaurants. This video shows the unsustainable packaging methods used by some eateries while also offering suggestions on how they can change their ways for the better.

Questions:

  1. How can restaurants benefit by reducing the materials they include in takeout Continue reading
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January 11, 2018

If you’ve ever owned an iPhone, you may have noticed that the device tends to slow down as it gets older. At first glance this might seem like a natural occurrence. After all, any piece of technology inevitably grows to be obsolete, no matter how advanced it appeared when it was first introduced. But the way that iPhones drop in performance has frustrated customers since the iconic product launched in 2007. Then last month, a group of Internet investigators discovered Continue reading

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January 4, 2018

Much like the retail industry, Hollywood studios did not particularly enjoy 2017. Ticket sales at the nation’s cineplexes fell by an estimated 4 percent, representing the movie business’s lowest attendance in 22 years. What’s more, experts say those numbers would have been even worse without the help of December blockbusters like the new Star Wars and Jumanji films. But as sales at the traditional box office fell last year, business began booming for the subscription-based ticket service MoviePass.

For Continue reading

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December 19, 2017

In recent years, a number of startups have quickly grown into powerhouse operations by selling certain products directly to customers. From the eyewear seller Warby Parker to the razor maker Harry’s, these companies have disrupted traditional industries by cutting out unnecessary middlemen from their supply chains. They’ve also inspired startups like Hubble, a subscription-based service that sells contact lenses. For just $1 per day or $30 per month, customers receive a supply of Acuvue Moist daily disposable contacts, one of Continue reading

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December 15, 2017

Yesterday, the Federal Communications Commission voted to repeal its set of net neutrality rules. These regulations prevented internet service providers from blocking traffic or charging users for certain online services or types of content. With the FCC’s rules struck down, though, the Internet will no longer be regulated by the government like a utility. The video below looks at how this decision could have sweeping repercussions for both businesses and individual users.

Questions:

  1. In what ways could the end Continue reading
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December 14, 2017

For many Americans the holiday season is the perfect time to relax and watch some TV as another long year draws to a close. Of course, one of the most popular genres among viewers in December are Christmas movies, such as Netflix’s recent hit A Christmas Prince. Along with its seasonal appeal, the movie also seems to have a “so bad it’s good” quality that many have found irresistible. In fact, social media users have been buzzing about it Continue reading

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