July 10, 2024

Over the last few years, the rise of streaming video has created many problems for the old-school movie studios that once dominated Hollywood. Paramount, for instance, enjoyed more than a century of success as it produced huge film franchises like Top Gun and Mission: Impossible while owning major television networks like CBS, Nickelodeon, and MTV. But Paramount struggled as customers shifted away from movie theaters and traditional cable packages and toward streaming services like Netflix and Amazon. The company tried Continue reading

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In the late 1990s, the seafood chain Red Lobster was one of the fastest growing restaurants in the nation as it earned billions of dollars in annual revenue from more than 700 locations. As the years went by, though, poorly planned promotions and wider economic factors took their toll on the company. This video looks at how the pandemic and an endless shrimp promotion brought Red Lobster to the brink of bankruptcy.

Questions:

  1. How did Red Lobster’s endless shrimp promotion Continue reading
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September 22, 2023

For years, going public on the New York Stock Exchange or Nasdaq was the culmination of a longtime dream for many companies. After all, initial public offerings (IPOs) gave stakeholders a good chance to get rich quick while also bringing in new capital to expand their businesses even further. Unfortunately, this has not been the case for the last 18 months as rising inflation and growing economic uncertainty has created a poor environment for IPOs. In recent weeks, though, several Continue reading

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January 25, 2023

When Bethany Lane moved to New York City after graduating from college, she immediately looked for ways to make money in her expensive new home. “I had to pay my rent and student loans, so I went on Craigslist,” she said. “I saw that somebody would pay me to walk dogs. As an animal lover who is obsessed with dogs, it was perfect.” The job worked out so well that by 2014 Lane founded Whistle & Wag, a boutique pet Continue reading

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November 18, 2022

Last month Taylor Swift released her 10th album Midnights, which shocked the recording industry by selling the equivalent of 1,578,000 copies. Songs from the album also occupied every slot of Billboard’s Top 10 singles chart, the first time in history that an artist has achieved this feat. Needless to say, anticipation for Swift’s upcoming tour grew to massive proportions on the eve of a pre-sale event planned for earlier this week. Ticketmaster established a Verified Fan program to keep Continue reading

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October 26, 2022

A few weeks ago, we looked at the sprawling global sneaker industry and how companies like Adidas earn billions annually thanks in large part to their unique brand partnerships. The German sneaker giant’s most profitable celebrity connection over the years has been with Kanye West (now known as Ye), with whom Adidas has collaborated on the Yeezy line of shoes and clothing for nearly a decade. This partnership has been hugely profitable: one data research firm estimates that Yeezy is Continue reading

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September 7, 2022

Last week, California’s legislature passed a bill that will bring sweeping changes to fast food chains operating in the state. After being signed into law by the governor on Monday, the new legislation effectively sets a minimum wage for the industry while also establishing new safety and anti-discrimination requirements. California will create a 10-person council composed of restaurant workers and employer representatives along with two state officials, who will all review pay and safety standards across the state’s restaurant industry. Continue reading

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August 9, 2022

Seeking out qualified employees and then hiring them is a costly process for even the biggest companies, which is why most managers strive to keep their staff around for as long as possible. Sometimes fresh hires don’t feel the same way, though, and they leave their new jobs as swiftly as they joined. These “quick quits” are especially prevalent in the current job market where employee turnover remains high. As a result, companies are focusing on a key milestone: a Continue reading

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June 29, 2022

Although the food conglomerate Kellogg might be best known for cereal brands like Rice Krispies and Frosted Flakes, the company also controls other big names such as Eggo waffles, Pringles, and Cheez-It. Managing such a wide portfolio of successful brands is no simple task, though, as departments must often compete with one another for attention and resources. Then there are the unique requirements for each market: for instance, cereals have different marketing and packaging needs than Kellogg’s snack brands.

Given Continue reading

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March 11, 2022

Earlier this week, we looked at how some companies faced increasing pressure from consumers to halt their operations in Russia during the ongoing invasion of Ukraine. While chains like McDonald’s eventually listened to the outcry and shut down their Russian locations, other companies could not join the “corporate exodus” as easily. Burger King, for instance, has about 800 locations in Russia that are owned by independent franchisees, meaning the company cannot shut them down directly.

But with the eyes of Continue reading

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