January 25, 2023

When Bethany Lane moved to New York City after graduating from college, she immediately looked for ways to make money in her expensive new home. “I had to pay my rent and student loans, so I went on Craigslist,” she said. “I saw that somebody would pay me to walk dogs. As an animal lover who is obsessed with dogs, it was perfect.” The job worked out so well that by 2014 Lane founded Whistle & Wag, a boutique pet Continue reading

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November 18, 2022

Last month Taylor Swift released her 10th album Midnights, which shocked the recording industry by selling the equivalent of 1,578,000 copies. Songs from the album also occupied every slot of Billboard’s Top 10 singles chart, the first time in history that an artist has achieved this feat. Needless to say, anticipation for Swift’s upcoming tour grew to massive proportions on the eve of a pre-sale event planned for earlier this week. Ticketmaster established a Verified Fan program to keep Continue reading

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October 26, 2022

A few weeks ago, we looked at the sprawling global sneaker industry and how companies like Adidas earn billions annually thanks in large part to their unique brand partnerships. The German sneaker giant’s most profitable celebrity connection over the years has been with Kanye West (now known as Ye), with whom Adidas has collaborated on the Yeezy line of shoes and clothing for nearly a decade. This partnership has been hugely profitable: one data research firm estimates that Yeezy is Continue reading

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September 7, 2022

Last week, California’s legislature passed a bill that will bring sweeping changes to fast food chains operating in the state. After being signed into law by the governor on Monday, the new legislation effectively sets a minimum wage for the industry while also establishing new safety and anti-discrimination requirements. California will create a 10-person council composed of restaurant workers and employer representatives along with two state officials, who will all review pay and safety standards across the state’s restaurant industry. Continue reading

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August 9, 2022

Seeking out qualified employees and then hiring them is a costly process for even the biggest companies, which is why most managers strive to keep their staff around for as long as possible. Sometimes fresh hires don’t feel the same way, though, and they leave their new jobs as swiftly as they joined. These “quick quits” are especially prevalent in the current job market where employee turnover remains high. As a result, companies are focusing on a key milestone: a Continue reading

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June 29, 2022

Although the food conglomerate Kellogg might be best known for cereal brands like Rice Krispies and Frosted Flakes, the company also controls other big names such as Eggo waffles, Pringles, and Cheez-It. Managing such a wide portfolio of successful brands is no simple task, though, as departments must often compete with one another for attention and resources. Then there are the unique requirements for each market: for instance, cereals have different marketing and packaging needs than Kellogg’s snack brands.

Given Continue reading

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March 11, 2022

Earlier this week, we looked at how some companies faced increasing pressure from consumers to halt their operations in Russia during the ongoing invasion of Ukraine. While chains like McDonald’s eventually listened to the outcry and shut down their Russian locations, other companies could not join the “corporate exodus” as easily. Burger King, for instance, has about 800 locations in Russia that are owned by independent franchisees, meaning the company cannot shut them down directly.

But with the eyes of Continue reading

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March 8, 2022

Last week, we looked at how retailers like H&M and Nike as well as major corporations like Apple and ExxonMobil suspended their operations in Russia due to the invasion of Ukraine. And while this list of companies is long and full of prominent names, it does not include major American brands like Coca-Cola, Starbucks, KFC, and many others that continue to operate in Russia. As a result, users on social media have recently piled criticism onto these companies to pressure Continue reading

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February 23, 2022

Last year, we looked at how rising inflation and supply chain delays caused by the pandemic were taking a big toll on small businesses, a situation that has not improved in 2022. In fact, small-scale entrepreneurs have struggled for years at this point while their corporate counterparts have thrived thanks to the advantages brought on by huge reserves of capital. “Larger firms have been able to weather rising costs and labor shortages better than smaller firms, which is likely Continue reading

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October 8, 2021

For weeks, stock markets across the globe have become increasingly volatile as investors await the fate of Evergrande, an enormous Chinese real estate company with more than $300 billion in debt. Analysts predict that the property developer will not be able to pay back what it owes, which would likely have damaging ripple effects across the global economy. The video below looks at Evergrande’s current debt debacle and the possible ways that this situation could be resolved.

Questions:

  1. Why are Continue reading
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