Chapter 6: Entrepreneurship - McGraw-Hill Introduction to Business

Luxury Picnic Planners Try to Dodge Bad Weather

September 6, 2023

When indoor gatherings became restricted during the pandemic, people turned to outdoor events like picnics in order to socialize while staying safe. Spotting an opportunity, some event planners launched luxury picnic companies that have since turned into profitable enterprises. From romantic dinners to full-scale weddings, these outdoor dining startups charge as much as $300 per person for gourmet meals with elaborate decor and cozy seating. That is, as long as the weather cooperates.

For example, Rachel LeBar of Colorado Luxe Continue reading →

Product Development, Crisis management, Food & Drink, Operations Management, Entrepreneurship

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 7: Management & Leadership, Chapter 9: Production and Operations Management, Chapter 14: Product and Price

Product Returns Drive a Multi-Billion Dollar Resale Industry

August 30, 2023

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America’s biggest retailers have often embraced product returns as a key aspect of their business, starting with J.C. Penney and his namesake company in the early 20th century. Allowing customers to return any product with no questions asked, other big companies like Walmart and Amazon would go on to follow his example in the years to come. “It’s a hallmark of successful American retail,” said Dale Rogers, business professor at Arizona State University. “If you make it easy to shop, Continue reading →

Could Pro Pickleball Become Profitable?

August 23, 2023

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Stroll by the tennis courts in your local park on a sunny day and you’re bound to see plenty of people swinging racquets, but some of them won’t be playing tennis. They’re taking part in the nation’s fastest growing sport: pickleball, a paddle game where players hit a hollow plastic ball back and forth over a net. Unlike tennis, pickleball requires little prior skill or innate athletic ability to enjoy, allowing it to amass an enormous following in a short Continue reading →

Product Development, Sports, Promotions, Marketing, Entertainment, Entrepreneurship, Pickleball

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Wildfires Cause Multibillion Dollar Destruction in Maui

August 16, 2023

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Last week, wildfires on the Hawaiian island of Maui caused unprecedented destruction, killing 106 people and leveling thousands of buildings. The worst damage occurred in the resort town of Lahaina, which will cost billions of dollars and several years to rebuild. Like many other Hawaiian communities, Lahaina relies heavily on the tourism industry, drawing 2 million visitors annually. Of course, thousands of tourists and residents have evacuated the town and the western side of Maui in recent weeks as dry Continue reading →

Economics, Operations Management, Tourism, Ethics, Regulation, Entrepreneurship, Product Distribution, Hawaii, Natural Disasters

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter C: Managing Risk

Campbell Soup Spends $2.7 Billion on Pasta Sauce

August 9, 2023

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When Charles Rao first opened a New York City tavern in 1896, there’s no way he could have known his small business would eventually grow into a multi-billion dollar brand. After his family converted the bar into an Italian restaurant, however, Rao’s fame steadily grew throughout the 20th century. In fact, the eatery got so busy during the 1970s that longtime regulars were awarded “table rights” that turned into treasured family heirlooms. For everybody else, though, it became nearly impossible Continue reading →

Product Development, Marketing, Branding, Global, Product Distribution, Entrepreneurship, Food & Drink, Supply & Demand, Campbell Soup

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

MrBeast Sues Food Delivery Partner for “Low-Quality” Products

August 4, 2023

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The YouTube star Jimmy Donaldson, better known as MrBeast, is the video-sharing platform’s most popular creator, boasting more than 172 million subscribers and counting. Donaldson has parlayed his massive success on YouTube into numerous other businesses, including food brands like the snack line Feastables and MrBeast Burger. He co-founded the latter in 2020 after partnering with Virtual Dining Concepts, a company that specializes in serving food through “ghost kitchens.” These ventures take up residence in the kitchens of established restaurants Continue reading →

[VIDEO] Why Primark Is Thriving As Other Retailers Struggle

August 2, 2023

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Experts estimate that as many as 80,000 American retail stores will close over the next five years as companies like Forever 21, JCPenney, and Neiman Marcus struggle to stay afloat. That’s not the case for the British retailer Primark, however, which has 18 locations in the U.S. with plans for a lot more to come. This video looks at how the company became a multibillion dollar brand in Europe by sticking to brick-and-mortar stores stocked with high quality items at Continue reading →

[VIDEO] How Economists Use Working Hours as a Recession Indicator

July 21, 2023

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American companies have been hiring lots of new employees this year, making economists hopeful that the country will not experience a recession anytime soon. Still, other experts claim that increased hiring is not as reliable of an economic indicator as some think. The video below explains how total working hours can provide a more detailed picture of the country’s economic health and why fears of an incoming recession could be justified.

Questions:

How do economists use “hours worked” as Continue reading →

Human Resources, Labor Relations, Recession, Compensation, Economics, Operations Management

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Videos

[VIDEO] The Business Model Behind Buy Now, Pay Later Apps

July 6, 2023

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Retailers have long relied on credit cards and companies like Paypal to provide payment options for customers, but recently these services have faced some new competition. Firms like Affirm, Klarna, and Afterpay offer “buy now, pay later” models that can be an appealing alternative to credit cards. As the video below shows, though, these services could potentially be dangerous to consumers while also failing to maintain steady profits for investors.

Questions:

What are the potential advantages and disadvantages of using Continue reading →

Ethics, Retail, Currency, Money, Credit, Payment services, Paypal, Ecommerce

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 17: Accounting, Chapter 20: Money and Financial Institutions, Videos

[VIDEO] The High Stakes of Spotting Fakes in the Luxury Watch Market

June 23, 2023

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From 2011 to 2021, the value of Rolex watches outperformed real estate and stock markets as well as commodities like gold. This video looks at the risks and rewards of the $20 billion used watch industry, from soaring demand and big price tags to small margins and extensive counterfeiting.

Questions:

Why are counterfeit products harmful to luxury brands like Rolex?
How does high demand for Rolex encourage counterfeiters to produce knockoffs?