Even though Rockstar wasn’t the first energy drink to hit the market, it didn’t take long for the brand to make a big impact in a crowded field. Consumers quickly responded to Rockstar’s affordable price and large serving size, which set the brand apart from more exclusive products like Red Bull. During its first six years, revenue at Rockstar soared as high as $405 million while it grew at an average annual rate of 103 percent.
By 2007, however, the Continue reading
For decades the brand name Timberland has been synonymous with rugged outdoor footwear. At least, that’s how some people see the iconic boot company. If you’re a hip hop fan, you may associate “Timbs” with the dozens of rappers who have name-dropped the brand over the years. And if you happen to be Italian, you’re more likely to wear Timberland boots for a fashionable stroll about town, not a long hike in the woods.
All these overlapping interpretations of Timberland’s Continue reading
For decades it seemed like nothing could stop McDonald’s march towards total fast food domination. By the time 2011 rolled around, the company was boasting eight consecutive years of same-store sales growth while also holding the title of top performing stock on the Dow for five years running. But just when everything seemed to be going right for the chain, the golden arches started to lose their shimmer. Changing consumer tastes and a rocky transition between CEOs are leading towards Continue reading
The sheer size of today’s corporations virtually ensures that companies will have to wrangle with lots of legal red tape. Most top executives spend as little time as possible dealing with law, choosing either to avoid it or grudgingly comply with the restrictions they face. In the former case, a company may try to move some operations into another country to dodge certain taxes, while in the latter executives simply do the bare minimum necessary to make it through the Continue reading
In a world of Amazon and e-readers, there’s just not much room for independent bookstores. Over the past five years, mom and pop bookshops have seen revenues decrease by an average of 3.2 percent annually. But not every company in this discouraging industry is feeling the squeeze. In fact, the Dallas-based retailer Half Price Books is growing at a rate of five stores per year. Revenues rose from $50 million in 1995 to $240 million in 2013, remarkably avoiding Continue reading
Thanks to tough legislation and widespread public education, the number of U.S. smokers has declined 50 percent since the habit’s heyday in the 1950s. Although this significant customer drop-off has hurt many tobacco companies, business has been booming over the last few years for the iconic lighter brand Zippo. The Bradford, PA-based company earned $200 million in sales last year, a record for the lighter maker. What’s more, Zippo’s expanded global presence and diversified product line has increased sales by Continue reading
Passion and confidence are essential traits for any entrepreneur, but these same qualities can also lead aspiring business owners to ruin. If entrepreneurs are too assured and optimistic, they risk losing sight of the enormity of the task they have undertaken. For instance, passionate people can believe so deeply in their business idea that they become blinded to its actual market viability. They are driven by the notion that since they would love to buy this particular product or Continue reading
Economists have long argued that a skills gap is growing among the American workforce. Hundreds of businesses both large and small have echoed this sentiment, claiming that there aren’t enough qualified people to perform certain jobs. However, in most cases this line of thinking simply doesn’t add up. According to the Bureau of Labor Statistics, the number of unemployed people exceeds the number of jobs available in every industry. In durable goods manufacturing, for instance, there are approximately 576,000 idle Continue reading
In 2014 a judge granted Northwestern University’s football players collective bargaining rights. Although it was later overturned, this landmark decision heightened the debate about compensation for college athletes to a whole new level, and it didn’t take long for another major legal ruling to follow it. In early August a U.S. district judged found in favor of former UCLA basketball star Ed O’Bannon and 19 others regarding the image rights of athletes. According to the ruling, the NCAA violates anti-trust Continue reading
For millions of people around the world, social media is a vital tool for everyday life. However, there are millions more who don’t have a Twitter handle or even a Facebook account. These mostly middle-aged or older absentees simply didn’t get swept in the social networking tide like so many others. To retirees, remaining unfamiliar with the subtle workings of a service like Instagram is not a huge loss. But for managers at many companies, social media skills are becoming Continue reading