Chapter 13: Marketing - McGraw-Hill Introduction to Business

Meal-Kit Companies Face an Uncertain Future

June 8, 2017

For those who don’t want to take a trip to the grocery store or dine out, meal-kit startups like Blue Apron and HelloFresh bring dinner right to your doorstep. These companies place all the ingredients you need into a box along with detailed instructions about how to prepare your meal. And thanks to incessant advertising through new media platforms like podcasts, meal-kit startups have seen interest from consumers increase year after year. In fact, Blue Apron has been so successful Continue reading →

Product Development, Product Distribution, Marketing, E-commerce, Food, Blue Apron, Subscription Services

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Chapter 19: Securities Markets

Fidget Spinners May Be Fun, But They Aren’t Helpful

June 6, 2017

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In the proud tradition of pet rocks and Beanie Babies, fidget spinners have recently become the hottest fad product on the market. These tiny toys feature three prongs that whirl around a ball-bearing equipped center, creating something that looks like a little ceiling fan that spins in your hand. Some even sport multi-colored lights so you can dazzle all your jealous friends. They’re available to purchase almost everywhere and have become ubiquitous in schools across the country, much to the Continue reading →

Product Development, Education, Fidget Spinners, Fads, Marketing, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

European Cities Start Pushing Back Against Tourists

May 31, 2017

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With the school year ending and summer right around the corner, students and teachers around the country are likely counting the days until they can finally go on vacation. The most fortunate of this already lucky bunch may be headed to Europe to take in the continent’s grand cities and ancient monuments. But while these world travelers get excited about their upcoming trips, the residents of some European tourist destinations don’t share the same enthusiasm.

Barcelona, for instance, recently passed Continue reading →

Tourism, Regulation, Travel, Marketing, Vacation, Global, Barcelona, Venice

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Bonus Chapter A: Business Law

How Chevy Finds “Real People” for Its Commercials

May 24, 2017

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For the past few years, Chevrolet has ran a series of ads that feature “real people, not actors” staring in awe as they look at and listen to facts about Chevy cars. These televised focus groups are filmed on sets outfitted with enormous doors and spinning elevators that reveal the vehicles in grand fashion. All the while a friendly host tells the onlookers about how many J.D. Power awards Chevy has won along with other details about the brand. Whenever Continue reading →

Marketing, Market research, Ethics, Transportation, Chevrolet, Focus Groups, Promotions, Cars, Advertising

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Lab-Made Meat Could Be the Future of Food

May 11, 2017

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According to estimates from the U.N., by 2050 the global food industry will need to produce 455 million tons of meat annually in order to keep up with demand. Today’s meat makers already produce 259 tons per year, leaving behind an enormous environmental impact in the process. More than 70 percent of the world’s water consumption comes from meat and dairy production along with 38 percent of land use and 19 percent of global greenhouse gas emissions. Environmentalists fear that Continue reading →

Product Development, Innovation, Packaging, Food, Sustainability, Synthetic Meat

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Snapchat Partners with TV Companies for Original Content

May 5, 2017

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With 158 million users and a $25 billion valuation, the photo and video sharing app Snapchat has grown into one of the most powerful social networks around. Still, just because the app is popular doesn’t mean it’s guaranteed to become a moneymaker. Twitter, for instance, has more than 300 million users and has struggled to be profitable for years. So in order to become a true tech giant, Snapchat is teaming up with old media firms to create original content Continue reading →

Product Development, Entertainment, Marketing, Television, Social Media, Product Distribution, NBC, Snapchat

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

An Expensive Musical Festival Turns into a Disaster

May 2, 2017

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For many attendees of today’s big music festivals, enjoying an interesting atmosphere is often just as important as watching what’s happening on stage. After all, these events don’t happen in a vacuum: festivals like Coachella are endlessly documented through Instagram and other social media platforms. From the fancy food trucks to famous people casually milling about the crowd, music festivals offer no shortage of material to liven up anyone’s feed.

Last weekend’s Fyre Festival promised to be the most Instagrammable Continue reading →

Advertising, Music, Marketing, Coachella, Ethics, Fyre Festival, Product Development, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution

The $400 Juicer That Doesn’t Live Up to the Hype

April 21, 2017

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Last year, the startup Juicero surprised many in the tech world by becoming one of the industry’s most talked about gadget companies. Venture capitalists invested more than $120 million in the enterprise based on the promise of its $400 Internet-enabled juicing machine. Working sort of like a Keurig coffee maker, the device uses single-serving packets of chopped fruits and vegetables to make cold-pressed juice. Just insert a packet, press a button, and out comes a refreshing beverage without any fuss. Continue reading →

Silicon Valley, Juicero, Product Development, Ethics, Innovation, Food, Word of Mouth

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

2017 Has Been a Rough Year for Retail So Far

April 20, 2017

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After losing a lot of ground during the Great Recession, today’s economic environment seems perfect for retailers looking to return to their glory days. Gas prices are low, wages are rising, and GDP has grown for the past eight years in a row. Still, even these seemingly ideal conditions can’t help this ailing industry. Nine retail chains have filed for bankruptcy in 2017, including HH Gregg and Payless. Meanwhile Macy’s, Sears, J.C. Penney and RadioShack each announced that they would Continue reading →

Retail, Amazon, Product Distribution, RadioShack, Macy's, E-commerce, Sears, Point of Sale, Autonomous Vehicles

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Hotel Chains Use Travel Troubles as Selling Points

April 13, 2017

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This week United Airlines has faced a surge in public anger following the release of a video that showed a passenger being dragged off of an overbooked flight. Along with its plummeting reputation, the company’s stock price has also experienced quite a bit of turbulence since the incident. At its worst point United shares fell 6.3 percent, reducing the the airline’s market value by $1.4 billion. United’s CEO has repeatedly apologized for the way the company handled the situation Continue reading →

Air Travel, Marketing, United Airlines, Ethics, Hotels, Advertising, Transportation

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion