February 14, 2017

For decades U.S. automakers designed boxy cars that looked slick but lacked any aerodynamic abilities. Then the Ford Taurus came around and changed America’s roads forever. This video chronicles how rising gas prices and European influences caused this gradual switch from rectangular to round vehicles.

Questions:

 

  1. Why did curvy car designs take so long to catch on in the U.S. market?
  2. How did the Ford Taurus change the American auto industry?

 

Continue reading...

February 10, 2017

PivisoOver the years video games have grown from a niche entertainment platform into a dominant commercial and cultural force. And while plenty of casual players drive this thriving industry, a new class of professional gamers has also emerged on the Internet and in “eSports” leagues. During these competitions, dedicated players face off against each other in front of thousands of cheering fans, just like at regular sporting events.

Like video games themselves, eSports were once thought to hold limited appeal Continue reading

Continue reading...

February 9, 2017

C_osettIn this digitally driven age, personal privacy is quickly becoming a thing of the past. Along with social networks and websites that track users, many electronic devices also pay close attention to their owners’ personal habits. And in at least one recent case, sometimes people don’t even know they’re being watched by their possessions.

That’s why the Federal Trade Commission recently slapped the television maker Vizio with a $2.2 million fine. According to investigators, the company installed software that allowed Continue reading

Continue reading...

February 7, 2017

USDepartmentOfAgricultureUnlike last year’s dominating display by Denver, Super Bowl LI provided viewers with plenty of drama as Tom Brady led the New England Patriots to a historic comeback victory. And like the big game, there were winners and losers on the ad front as well. According to USA Today’s annual Ad Meter poll, the top rated spot of the evening belonged to Kia’s “Hero’s Journey.” In the clip, Melissa McCarthy tries her best to save the planet only to Continue reading

Continue reading...

February 3, 2017

Yahoo launched in the early days of the Internet and quickly became one of the most popular sites in the world. At its height, the news and search site was valued at more than $100 billion. Last month, though, Verizon bought Yahoo for $4 billion, completing the final stage of the company’s long decline. This video tells the story of Yahoo’s fall from the pinnacles of Silicon Valley success.

Questions:

 

  1. What lessons can other tech companies learn from Yahoo’s Continue reading
Continue reading...

January 31, 2017

WilliamMurphyFor years American Apparel seemed poised to become the next big fashion brand. Their simple but bold cotton clothing and suggestive advertisements catapulted the company to a $1 billion valuation in 2007. A decade later, however, American Apparel filed for bankruptcy and sold its assets to a Canadian firm for just $88 million. Along with shuttering its 110 stores, the company also lost its famed garment factory in Los Angeles.

This production facility was one of American Apparel’s best assets Continue reading

Continue reading...

January 27, 2017

CrosaOver this past Christmas season, consumers purchased so many Echo speakers from Amazon that the online retailer ran out by December 20. Of course, the Echo is more than just an ordinary sound system: the hands-free device is powered by Alexa, Amazon’s artificial intelligence software. All a user has to do is say “Alexa” and they’ve got their speaker’s attention. Once the device hears this “wake word,” it can be commanded to play music or even order groceries from Amazon. Continue reading

Continue reading...

January 12, 2017

JhaymesisphotographyAs the fast-paced world of social media continues to dominate culture, many have worried that traditional forms of media won’t be able to compete. After all, why pick up a book when you can just read text messages and tweets? Although dedicated readers might find that question shocking, it’s precisely what thousands of people are doing with Hooked, a new app that sends out stories to users in bursts of texts.

Currently the top grossing book app in the iOS Continue reading

Continue reading...

January 10, 2017

DJpediaIf you’ve listened to hip hop or dance music made from the 1980s onward, then you’ve heard the Technics SL-1200 turntable in action. For decades these decks were the preferred hardware for DJs of all skill levels. Although a single turntable could cost between $500 to $700, aspiring selectors saved up their money until they had enough for two. After that, they had equipment for life: the durable SL-1200 could be used for spinning and scratching with little need for Continue reading

Continue reading...

January 5, 2017

AndrewMagillWhen David Malcolm took over his family’s sprinkler system business in 1992, he intended to run the company the same way that his father had over the last few decades. But that soon changed once he picked up an old project that his dad started just before he died: finding another use for a low-flow sprinkler designed for farming. At first Malcolm thought he solved the problem by installing the sprinkler heads on hoses and using them to patch up Continue reading

Continue reading...