By the end of the year, the photo sharing app Instagram expects to earn $3 billion from ad sales. That’s a huge jump from the $60 million the social network made in 2015. In that time, Instagram has collected more than 600 million users, a number bested only by its parent company Facebook. About 8 million of these accounts belong to companies who use the platform primarily for promotion.
Soon, though, some brands will be able to develop closer relationships Continue reading
Since YouTube’s founding, the video s
haring site has prided itself on being a platform that anyone can use to express themselves. This concept catapulted the site to instant success and led to a $1.65 billion buyout from Google in 2006. Along with becoming one of the search engine giant’s most lucrative advertising outlets, YouTube is also the most valuable video platform on the Internet by far.
Despite this lofty status, though, major advertisers like AT&T, Lyft and Johnson & Continue reading
Even before the days of iTunes and Spotify, musicians depended heavily on the money they earned from touring to supplement their album sales. And while streaming services have recently provided a big boost of revenue for the industry, the vast majority of musicians still don’t make enough money from their recordings to earn a living. As a result, performing live is often the best option for musicians who want to see a monetary reward for their efforts.
Of course, touring Continue reading
Whether you’re on a long road trip or just heading home from work, chances are that you won’t want to pick up dinner from a gas station. After all, the nation’s fueling stops are better known for roller-grilled hot dogs and unhealthy snacks rather than fine dining. But with many American eaters on the hunt for fresh and convenient options, gas stations around the country have started meeting this demand by bringing restaurants on site.
For instance, in Leesburg, Virginia, Continue reading
As e-commerce companies like Amazon become more and more popular, traditional retailers have scrambled to find ways to bring people back into stores. Along with placing scannable QR codes by items, brick and mortar outlets have also tried large internet kiosks that allow customers to browse their online stores. Despite retailers’ best efforts, though, these attempts at modernizing haven’t caught on with consumers. After all, who would walk into a place just to check its online store?
The startup Oak Continue reading
As winter winds down, people across the country will start throwing their fleece jackets into the wash for one last spin before months of closet storage. While many people won’t think twice about one load of laundry, unfortunately the environmental effects of this routine task will linger for a long time. Unlike cotton or wool, synthetic fleece releases tiny plastic fibers into wastewater that flows into lakes and rivers. These non-biodegradable materials then bind with other chemicals and cause health Continue reading
In the old days of air travel, passengers who were lucky enough to watch a movie during their flight did so on a big screen that the whole cabin could see. Then as technology improved many airlines installed screens into the backs of seats, providing travelers with a personal entertainment center. Shortly after this development, though, smartphones and tablets started to become commonplace. “Virtually everyone is connected at all times on the ground today,” said Jon Cobin, COO of in-air Continue reading
When Whole Foods launched in 1978, organic grocery stores were a unique concept for most of the country. As Americans became more health conscious, though, the Austin-based chain eventually expanded into an empire of 469 stores across three countries. In fact, the future for Whole Foods looked so bright that last year the company announced it would add 1,200 stores in the U.S.
But as 2017 arrived, the company’s long term outlook became far less optimistic. Now Whole Foods says Continue reading