In today’s age of targeted advertising, billboards may seem like a holdover from another era. However, these seemingly obsolete roadside ads could bring about one of the latest advancements in mobile marketing. This week the media giant Clear Channel announced a plan to make their tens of thousands of billboards more effective by analyzing location data from smartphones. The idea is to aggregate demographic information about the people who travel by a particular billboard and where they go afterwards. For Continue reading
Last week, a judge ordered Apple to help the FBI unlock an iPhone used by one of the perpetrators in the San Bernardino mass shooting. Despite the gravity of the case, the tech giant refused the government’s request on the grounds that such an act would compromise the security of all its customers. “We feel we must speak up in the face of what we see as an overreach by the U.S. government,” said Apple CEO Tim Cook in a 
