In 2003 McDonald’s held a contest among 14 international ad agencies to see who could produce the best jingle for the fast food chain. The winner turned out to be a small firm in Germany that came up with a catchy tune along with the tagline “ich liebe es,” which translates to “I’m lovin’ it.” With this guaranteed hit on their hands, McDonald’s developed a billion-dollar marketing campaign to unveil the slogan, which included a version of “I’m Lovin’ It” Continue reading
For 34 years, USA Today has tracked consumer appreciation of Super Bowl commercials in its annual Ad Meter poll. This year’s top spot went to a light-hearted ad featuring Anna Kendrick picking out Barbie’s dream house for Rocket Mortgage, which also won last year with a funny celebrity cameo commercial. Amazon similarly scored big with a self-deprecating spot featuring Scarlett Johnansen and Colin Jost while Doritos landed in the top five thanks to a song from Megan Thee Stallion Continue reading
With Super Bowl LVI less than a week away, football fans around the country are stocking up on snacks and drinks for Sunday’s big game. In fact, each year Americans eat more than 112 million pounds of snacks during the Super Bowl, with the most popular items being potato chips, pretzels, and tortilla chips. Although these items will be available and affordable as ever this year, economists at Wells Fargo estimate that the cost of fresh items like salsa and Continue reading
The company formerly known as Facebook is going through something of an identity crisis. Rebranded as Meta last year, the tech giant changed its name in order to signal its transition from social networks to the virtual world of the “metaverse.” Although the company has staked its future on this unproven concept, this week Meta had to contend with the consequences of a miserable earnings report that painted a gloomy picture of its present situation.
In the most Continue reading
Influencers who amass huge followings on social networks like Instagram and TikTok can earn big money through sponsored posts and other partnerships with brands. But promotional opportunities do not come around every day, and often influencers must deal with inconsistent income as brands pay for exposure one month and then opt out the next. That’s why Instagram is testing a new service for content creators that will allow them to charge money to subscribers who will then have access to Continue reading
With so many different products and services on offer these days, it can be difficult for companies to convince customers to purchase a product more than once. And since repeat business is the lifeblood of any enterprise, many firms have turned to subscription models to ensure that they receive steady sources of revenue. Streaming platforms like Netflix and Disney+ stand out as some of the most recognizable subscription services, while brands like Peloton adopted this model for the home fitness Continue reading
In holiday seasons past, retailers would commonly slash prices by 50 to 90 percent on Black Friday in an effort to entice shoppers into stores. But that was not the case in 2021 as companies reduced prices by “10, maybe 20 percent” according to Zarah Reeves, who usually waits until the Thanksgiving shopping weekend to buy her clothes, appliances, and home goods. “The deals are just horrible [this year],” said Reeves. “I’m looking at these discounts, thinking: That’s it? Never Continue reading