Earlier this year, we looked at how the century-old brand Stanley skyrocketed to viral fame after the company’s drink tumblers went viral on TikTok. Of course, Stanley cups are far from the only product to become a blockbuster thanks to the video sharing platform with more than 1 billion daily active users. For example, in 2018 the cleaning solution The Pink Stuff was a little known item with a bright look, fun name, and not much else going for it. Continue reading
In 2016, the e-commerce giant Amazon began opening brick and mortar grocery stores called Amazon Fresh. Some of these locations came equipped with a much touted technological feature: “Just Walk Out” checkouts, where customers would simply stroll through the exit without consulting a cashier. The idea was that a customer logged in to their Amazon account before shopping, gathered their items, and then a sophisticated process driven by artificial intelligence would quickly ring up everything.
But as it turns out, Continue reading
Founded in 1913, the Stanley company has sold steel-insulated mugs for more than a century, operating for much of that time as a niche brand with a small but loyal customer base. Over the last few years, however, Stanley tumblers have become ubiquitous products thanks to the company’s canny use of social media. Their brightest moment in the spotlight happened last November when a TikTok user posted a video showing how her Stanley mug survived a car fire with the Continue reading