Videos - McGraw-Hill Introduction to Business

[VIDEO] Six Big Changes NAFTA’s Replacement, the USMCA, Makes

October 12, 2018

Last week representatives from the U.S., Mexico, and Canada reached an agreement to update NAFTA, the international trade deal that went into effect in 1994. Now known as the USMCA, this video looks at how the new deal could affect various industries throughout North America. Click here to watch it.

Questions:

Which industries will be most affected by the USMCA?
What is the purpose of international trade deals like NAFTA or the USMCA?

Photo by Nicoguaro.

NAFTA, Free Trade, Operations Management, Tariffs, Global, USMCA, Regulation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Bonus Chapter A: Business Law, Videos

[VIDEO] How Marketers Target Your Nose

September 28, 2018

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Every day, Americans are bombarded with tons of advertisements coming out of their TVs, radios, and all sorts of other sources. While companies design many of these spots to be easily noticed by consumers, this video takes a look at one type of marketing that deliberately remains in the background. Known as “scent marketing,” companies use it to target the attention of a consumer’s nose rather than their eyes and ears.

Questions:

How does scent marketing differ from other forms Continue reading →

Marketing, Abercrombie & Fitch, Scent Marketing, Branding, Promotions, Advertising, Starbucks

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Why This Gucci Knockoff Is Totally Legal

September 13, 2018

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While songwriters and filmmakers can protect their intellectual property through copyrights, many fashion designers can’t do the same when it comes to their creations. The video below shows why legislators consider clothing to be different from other forms of art and how that affects designers, especially those at the high-end of the market.

Questions:

Why have legislators been reluctant to grant clothing designs the same protection as movies or songs?
Do you think fashion designers should be able to copyright Continue reading →

Clothing, Product Development, Copyright, Ethics, Regulation, Social Media, Legal, Product Distribution, Knockoffs

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Why Most Orange Juice Comes From Brazil, Not Florida

August 31, 2018

NickelsMcHughMcHugh

Although many American advertisements suggest that Florida remains the orange juice capital of the world, the video below shows how that’s not quite the case. Due to the state’s extreme weather and a number of other factors, the South American nation of Brazil has long stood as the globe’s top producer of OJ.

Questions:

Why has the size of Florida’s orange crop fallen so much in recent years?
What are the benefits and drawbacks of Brazil’s dominance of the orange industry?

Brazil, Operations Management, Supply chains, Global, Ethics, Florida, Food, Labor Relations

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 12: Labor Management and Unions, Videos

[VIDEO] It’s Not You. Date Labels on Food Make No Sense.

August 17, 2018

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If you’ve ever wondered whether it’s safe to eat eggs that have gone past their “sell-by date,” you are certainly not alone. This video looks at the confusing dates that companies place on food packaging and how they encourage consumers to throw out items that are still edible.

Questions:

Why do companies place sell-by dates on food packaging?
What can companies do to make food date labels more straightforward for consumers?

Ethics, Product Distribution, Food, Packaging, Marketing, Sustainability, Operations Management

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos, Uncategorized

[VIDEO] This Instagram Star Isn’t Real, but Brands Don’t Seem to Care

July 19, 2018

NickelsMcHughMcHugh

As far as Instagram influencers go, Lil Miquela might not seem all that unique at first glance. More than 1 million people follow the teenager’s feed as she regularly shares stories about her life and shows off her stylish wardrobe. Miquela isn’t real, though, and not just in the “nothing is real on Instagram” sense: she is a computer-generated creation made by a Los Angeles startup. While that might seem bizarre at first, CGI influencers like Miquela give us a Continue reading →

Branding, Instagram, Marketing, Mobile, Ethics, E-commerce, Social Media, Influencers

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Videos

[VIDEO] How Billboard’s New Rules Could Change the Song of the Summer

July 5, 2018

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Last year, Billboard crowned the laid back party anthem “Despacito” the Song of the Summer as it racked up millions of streams on sites like Spotify and YouTube. And while there are plenty of contenders in the running for 2018’s title, they might not be able to take the same road to success that the makers of “Despacito” did. This video explains how Billboard is changing their rules about streaming platforms and why these changes could affect a song’s journey Continue reading →

Music, Marketing, Product Distribution, Spotify, YouTube, Product Development, Entertainment, Streaming

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos, Uncategorized

[VIDEO] AT&T, Time Warner and the Entire Media Merger Frenzy Explained

June 21, 2018

NickelsMcHughMcHugh

After a lot of legal wrangling, AT&T and Time Warner recently received permission to proceed with a long-awaited corporate merger. But they aren’t the only media companies looking to combine forces: Disney plans to buy Fox, so long as Comcast doesn’t beat them to the punch. This video takes a look at what these mergers mean for the companies themselves as well as consumers.

Questions:

Why are major media companies starting to join forces through corporate mergers?
How do you Continue reading →

Entertainment, Regulation, Product Distribution, AT&T, Time Warner, Media, Mergers and Acquisitions

Chapter 1: Taking Risks and Making Profits, Chapter 5: Forms of Business Ownership, Chapter 14: Product and Price, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] Trade Wars, Explained

June 7, 2018

NickelsMcHughMcHugh

Lately the news has been full of headlines about the U.S. potentially imposing tariffs on goods from countries like China. These articles are typically followed by stories saying that other nations could place their own tariffs on American goods, thus potentially setting the stage for a “trade war.” This video explains exactly what happens during a trade war and how they can affect economies around the world.

What are some reasons why a country would want to impose a Continue reading →

China, Product Distribution, Global, Trade War, Ethics, Tariffs, Imports

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos

[VIDEO] GDPR: What Is It and How Might It Affect You?

May 24, 2018

NickelsMcHughMcHugh

Over the last few weeks, you may have noticed all sorts of websites sending emails to your inbox about updates to their privacy policies. The timing of these messages is no coincidence: they’re all part of an effort to inform users about the changes that are set to come from a piece of legislation recently passed by the European Union. Named the General Data Protection Regulation (GDPR), this video details how the new law will let people opt-out of data Continue reading →

Legal, Marketing, Privacy, EU, GDPR, Europe, Regulation, Data Mining

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media, Videos