McGraw-Hill Introduction to Business

[VIDEO] Meet the Enormous Boats That Carry Your Stuff

April 28, 2017
NickelsMcHughMcHugh

Today’s globalized supply chains depend on enormous shipping boats to ferry cargo from one end of the world to the other. It wasn’t always this way, though. This video takes a look at how standardized containers aboard gigantic vessels have transformed logistics since the 1970s.


Questions:

 

  1. How did containerization make shipping more efficient?
  2. Why are supply chains and logistics so important to modern companies?

 

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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos
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[VIDEO] Why Do Airlines Sell Too Many Tickets?

April 14, 2017
NickelsMcHughMcHugh

This week United Airlines angered millions when a video surfaced of a man being brutally dragged off of an overbooked flight. People not only felt horrified at the violence of the incident, but they also questioned why the company needed to overbook flights in the first place. As this video shows, though, the answer is not so easy.

Questions:

 

  1. Should airlines be allowed to overbook flights?
  2. What risks do airlines face if they do not overbook a flight?
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Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos
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[VIDEO] The Business of GIFs: Then and Now

April 3, 2017
NickelsMcHughMcHugh

The looping animated icons known as GIFs have provided websites with a unique visual element since the dawn of the Internet. Of course, today’s GIFs do far more than just attract eyes to otherwise dull sites. People use them constantly in social media and text message conversations to express emotions that are difficult to convey with words. And as this video shows, companies like Giphy think that these moving images will soon turn into major money makers for content creators Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos
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[VIDEO] Inside the Pantone Color Factory

March 14, 2017
NickelsMcHughMcHugh

While identifying colors might seem like a simple preschool task to some, it’s a serious job at the Pantone color factory. This company creates color guides that act sort of like dictionaries for artists and designers. In order to create consistent colors every time, Pantone depends on eagle-eyed employees to check for flaws. Along with these dedicated staffers, this video also shows some of the machines used by Pantone to create such vivid hues.

Questions:

 

  1. Why does Pantone require Continue reading →
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Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 14: Product and Price, Videos
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[VIDEO] How to Get 60,000 Containers Around the World in Record Time

March 2, 2017
NickelsMcHughMcHugh

Supply chain management is an incredibly complex process involving dozens of companies stretched across thousands of miles. This video takes a look at the shipping firm Flexport and how they simplify “freight forwarding” for businesses transporting goods from China to the U.S.

Questions:

 

  1. How does Flexport improve the process of freight forwarding?
  2. Why is international supply chain management so complicated?

 

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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos
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[VIDEO] This Incredible Machine Pulls Clean Drinking Water Out of Thin Air

January 20, 2017
NickelsMcHughMcHugh

Ensuring clean water for everyone on the planet is one of the major environmental challenges facing future generations. In this video, a Chilean engineer demonstrates his invention that draws vapor from the air and turns it into drinkable water. If he succeeds in making the machine smaller and cheaper, it could provide an immense benefit to communities that lack access to clean water.

Questions:

  1. Why does Hector Pino need to continue refining his product?
  2. Once fully developed, should Pino form Continue reading →
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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos
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[VIDEO] How Much Do Your Favorite Holiday Songs and Movies Make?

December 29, 2016
NickelsMcHughMcHugh

As 2016 comes to a close, many people across the country have likely spent the last few weeks immersed in Christmas music and movies. This brief video takes a look at how much money some of these old entertainment properties earn during the festive season, from Frank Capra’s classic It’s a Wonderful Life to Mariah Carey’s perennial hit “All I Want for Christmas Is You.”

Questions:

  1. How did the public domain copyright of It’s a Wonderful Life transform the film Continue reading →
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Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos
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[VIDEO] How China Is Changing Hollywood

December 6, 2016
NickelsMcHughMcHugh

Thanks to a rapidly growing middle class, China has transformed into the largest moviegoing market in the world. And while Hollywood is the source for many of the nation’s hit flicks, American filmmakers still face a number of hurdles before they can do business in China. This video looks at the ways Hollywood tries to appeal to Chinese culture in order to break into this tough but rewarding market.

Questions:

 

  1. What are the advantages and disadvantages of China’s revenue Continue reading →
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Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos
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[VIDEO] When Carmakers Taunted Horses

November 22, 2016
NickelsMcHughMcHugh

With 43.5 million Americans expected to hit the road for Thanksgiving this year, drivers will likely have to deal with more traffic jams and slowdowns than usual. Then again, at least these dedicated travelers will be making their journey by car rather than on horseback. But while this preference for pedals seems like a no-brainer today, the situation was much different a century ago when automobiles were new and confusing to many consumers. This video shows how carmakers marketed these Continue reading →

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Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos
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[VIDEO] Inside the Factory Where Robotic Dinosaurs Come to Life

November 10, 2016
NickelsMcHughMcHugh

When a group of Australian special effects artists were having trouble finding work, they decided to pool their resources together and create their own animatronics company. Most had planned to return to working on movies and television once they’d made a splash with their enormous, lifelike representations of dinosaurs and monsters. But Creature Technology wowed the world with their creations, leading to the bustling and almost magical workshop shown in the video below.

Questions:

 

  1. Why must Creature Technology keep Continue reading →
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Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media, Videos
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