Videos - McGraw-Hill Introduction to Business

[VIDEO] The Artificial Flower Factory that Serves Celebrities

January 20, 2023

This video dives deep into the story of M&S Schmalberg, the last artificial flower factory in the U.S. that crafts beautiful blossoms by hand. Located in the heart of Manhattan, this family-owned business serves everyone from top fashion designers and celebrities to individual clients with personal projects in mind. The video below delves into the history of M&S Schmalberg and its artisanal production methods while also examining the rise and fall of the American artificial flower industry over the span Continue reading →

[VIDEO] Why Layoffs Are Hitting Professional Workers

January 11, 2023

NickelsMcHughMcHugh

As the post-pandemic economic recovery slows down, many companies are looking to trim their bottom lines through restructuring and layoffs. Unlike in previous downturns, however, professional employees have largely been on the receiving end of these job cuts. The video below examines why white collar workers are more likely to receive a pink slip than their blue collar brethren.

Questions:

Why are white collar workers facing a disproportionate amount of layoffs as the economy slows down?
How can the strong Continue reading →

Layoffs, Ethics, Recession, Human Resources, Supply & Demand, Compensation, Frontline workers

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] The Multi-Billion Dollar Business of BTS

December 14, 2022

NickelsMcHughMcHugh

The members of the K-pop group BTS are more than just entertainers: they’re financial juggernauts who have contributed billions of dollars to the South Korean economy. The video below looks at how BTS leverages their massive global audience to develop lucrative brand partnerships with everyone from McDonald’s to Louis Vuitton. This bonanza of cash might not go on forever, though, with the group announcing they were taking a brief hiatus that could potentially blunt their branding power.

Questions:

What Continue reading →

Product Distribution, South Korea, Celebrities, Product Development, Branding, Promotions, Marketing, Entertainment, Global, McDonald’s, Music

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] How Retailers Deal with Returns

November 30, 2022

NickelsMcHughMcHugh

The National Retail Federation says that customer returns are increasing across the industry, driven primarily by online returns that have more than doubled in the last few years. Contrary to what many consumers may think, these products don’t simply boomerang back onto store shelves. As the video below shows, returned items take a complicated journey from warehouse to warehouse that frequently ends either at a secondary resale center or a landfill.

Questions:

Why do many returned products end up in Continue reading →

Amazon, Marketing, Operations Management, Product Distribution, Ethics, E-commerce, Product Returns, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] How Junior’s Bakes Millions of Cheesecakes

November 11, 2022

NickelsMcHughMcHugh

The New York bakery Junior’s has been selling enormous cheesecakes to customers since 1950, but 2022 has probably been the toughest year for the company since its founding. Along with examining how a cream cheese shortage and skyrocketing ingredient prices have threatened Junior’s bottom line, this video also examines the company’s history and the intricate production processes for its many baked goods.

Questions:

How have rising ingredient costs affected Junior’s business?
What role does automation play at Junior’s Continue reading →

Supply & Demand, Marketing, Operations Management, Pricing, Entrepreneurship, Manufacturing, Product Distribution, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Drying Mississippi River Disrupts Another Supply Lane

November 2, 2022

NickelsMcHughMcHugh

The Mississippi River serves as one of the nation’s most vital supply routes, with slow-moving barges carrying everything from agricultural products to oil and building materials. Due to a drastically dry spring and summer, however, the river is running too low at some points to allow vessels to pass through. This video looks at how plummeting water levels on the Mississippi are disrupting the plans of farmers and manufacturers who rely on the river to get their goods to market. Continue reading →

Product Distribution, Operations Management, Shipping, Global, Logistics, Supply & Demand, Supply chains, Transportation

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 15: Distribution, Videos

[VIDEO] Why Arizona Is Becoming a Logistics Hub

October 19, 2022

NickelsMcHughMcHugh

On a stretch of highway near Phoenix, property developers have constructed dozens of industrial warehouses with millions of square feet in storage. These enormous Arizona facilities are attracting big companies like Amazon, UPS, Walmart, and many more tenants that are looking to avoid California supply chain bottlenecks. This video looks at the reasons why some businesses are starting to center their logistical operations in the American Southwest.

Questions:

What are the benefits and drawbacks for companies that use storage facilities Continue reading →

Warehouses, Arizona, Supply chains, Product Distribution, Operations Management, Logistics, Global, Facility Location, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Why Oboes Are So Expensive

October 7, 2022

NickelsMcHughMcHugh

This fascinating video takes a close look at the painstaking process for making oboes, a woodwind that stands out as one of the most expensive instruments in any orchestra. The artisans depicted below must contend with costly and dwindling supplies as well as limited demand from a small and selective market, factors that make this specialty business even more complicated.

Questions:

Why are the material costs for oboes so high compared to other instruments like flutes and clarinets?
How does Continue reading →

Music, Global, Product Distribution, Manufacturing, United Kingdom, Supply & Demand, Artisanal production, Labor costs, Product Development, Entertainment

Chapter 2: Economics, Chapter 3: Globalization, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Videos

[VIDEO] Elasticity: Determining How Companies Price Products

September 28, 2022

NickelsMcHughMcHugh

In recent months, CEOs at leading corporations have been talking a lot about “elasticity” with their shareholders. As Americans contend with rising prices due to inflation, companies are concerned with just how elastic their pricing practices can be. This video examines the concept of elasticity and the role it plays in determining how companies price products.

Questions:

What is price elasticity, and how is it affected by inflation?
What are some ways that companies like Procter & Gamble try Continue reading →

Inflation, Elasticity, Product Development, Branding, Pricing, Marketing, Product Distribution, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] How Google Remapped the World

September 9, 2022

NickelsMcHughMcHugh

Every month, more than one billion people use Google Maps to find their way around the world. The video below looks at the history of this revolutionary app since its launch 17 years ago as well as the ethical issues that come with gathering location data from millions of unknowing users.

Questions:

How do businesses use Google Maps as a promotional tool?
Do you think Google’s system of “differential privacy” provides enough protection for users’ location data? Why or why not?

Marketing, Global, Ethics, Product Development, Silicon Valley, Promotions, Google, Innovation, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos