Videos - McGraw-Hill Introduction to Business

[VIDEO] The Big Business of Growing and Selling Houseplants

March 31, 2022

Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must Continue reading →

[VIDEO] How the Fed Steers Interest Rates to Guide the Entire Economy

March 17, 2022

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With inflation rising to its highest levels in 40 years, the Federal Reserve plans to take action by raising interest rates in an effort to get the money supply under control. This video looks at the ways the Fed guides the economy by influencing the federal funds rate, which then affects everything from banking policies to the housing market.

Questions:

Why is the Fed planning to raise the federal funds rate?
How does the federal funds rate eventually affect Continue reading →

Regulation, Federal Reserve, Money Supply, Inflation, Economics

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Videos

[VIDEO] How Peloton Spun Out

March 2, 2022

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For years the home workout company Peloton promised customers that it provided more than just a stationary bicycle–it was a way of life. But while Peloton thrived during the height of the pandemic as people stayed indoors, the video below shows how this once promising brand collapsed due to falling demand and mismanagement.

Questions:

What sort of customers did Peloton initially market its product to? How did this change over time?
How did the pandemic benefit Peloton, and why Continue reading →

Product Development, Marketing, Branding, Ethics, Promotions, Entrepreneurship, Product Distribution, Peloton

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] What Insects Can Learn From Lobsters About Rebranding

February 18, 2022

NickelsMcHughMcHugh

Chowing down on a big bowl of crickets probably doesn’t sound very appetizing, does it? According to a range of experts interviewed in the video below, though, our disgust at the thought of eating insects might just be a matter of perception. This extensive report from the New York Times shows how lobsters went from disgusting to delicious in the eyes of American eaters, a branding journey that bugs might also take in the near future.

Questions:

What are some Continue reading →

[VIDEO] How Do the Olympics Make Money?

February 11, 2022

NickelsMcHughMcHugh

With the 2022 Winter Olympics in full swing, this video looks at how the International Olympic Committee (IOC) earns billions of dollars through brand partnerships. Along with providing benefits for both major companies and the IOC, these big-time deals have also led to some challenges during this current edition of the games.

Questions:

Do you think it is worth it for companies to spend billions of dollars on brand partnerships at the Olympics? Why or why not?
Why are Continue reading →

Entertainment, China, Advertising, Olympics, Sports, Marketing, Branding, Global, Promotions, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Videos

[VIDEO] The Rise and Fall of BlackBerry

January 25, 2022

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While iPhones and various Android smartphones dominate the current mobile market, in the early days of these devices no brand was bigger than BlackBerry. This video looks at the history of this once ubiquitous gadget that captured early market share but failed to keep pace with its high tech competitors.

Questions:

What features made BlackBerry so appealing to businesspeople when it first hit the market?
How did BlackBerry’s resistance to change lead to the downfall of its mobile business?

Product Development, Smartphones, Marketing, Product Distribution, Global, Mobile, Blackberry, iPhone

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media, Videos

[VIDEO] How America’s Oldest Drum Factory Stayed In Business For Over 160 Years

December 7, 2021

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This video takes an extensive look at Noble & Cooley, an American drum company founded in 1854 that has been going strong for more than 160 years. What began as a toy drum seller evolved over the years into an artisanal manufacturer of high-quality instruments that are sought after by professional musicians around the world. Business Insider examines this progression as well as Noble & Cooley’s commitment to quality that has set it apart from the competition for decades. Continue reading →

Entertainment, Music, Operations Management, Entrepreneurship, Product Distribution, Manufacturing, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] The History Of Macy’s Thanksgiving Day Parade

November 23, 2021

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The 2020 edition of the Macy’s Thanksgiving Day Parade was unlike any in the event’s 97-year history: limited to just one block, no marching bands, and no crowds of cheering spectators. This Thursday, though, the big balloons and bands will largely be back as Macy’s continues one of the longest running promotional efforts in business. The brief video below from 2019 looks at the history of the parade and the various ways it has both evolved and stayed the same Continue reading →

Marketing, Holidays, Promotions, Retail, Advertising, Macy's, Thanksgiving

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 16: Place and Promotion, Videos

[VIDEO] How the ‘Great Resignation’ Is Reshaping the American Workforce

November 16, 2021

NickelsMcHughMcHugh

The pandemic completely upended the concept of work in the U.S., resulting first in mass layoffs as companies closed down followed by mass resignations when businesses returned. This video looks at how the first problem may have led to the “Great Resignation” as workers continue to leave their jobs and companies struggle to attract talent.

Questions:

Why have employment rates in travel and hospitality struggled to return to pre-pandemic levels?
What are some of the causes of the Great Resignation? Continue reading →

Labor Relations, Compensation, Hiring, Motivation, Travel, Global, Human Resources, Supply & Demand

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 10: Motivation, Chapter 11: Human Resource Management, Videos

[VIDEO] Why the U.S. Is Always Hitting a “Debt Ceiling”

November 2, 2021

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As debates in Washington about raising the debt ceiling once again make the news, this video provides a comprehensive and straightforward explanation of the U.S. national debt. Along with examining the sale of government bonds, the video also considers whether or not the country should retain the debt limit.

Questions:

How does the sale of bonds benefit both investors and the government?
Do you think the U.S. should continue to maintain a debt limit? Why or why not?

Economics, Regulation, Securities Markets, Debt ceiling, Global, Ethics, Federal Reserve, Bonds, National debt

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 19: Securities Markets, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Videos