During the 1990s and early 2000s, studies showed that Americans drank an average of more than 50 gallons of soda per person. In the years that followed, however, soda began to lose its appeal as consumers increasingly avoided sugary drinks. American soda consumption has since shrunk to an average of 38.5 gallons per person. In the meantime, many of these former Coke and Pepsi drinkers switched to bottled water, which now exceeds soda in terms of total volume sold.
Last Continue reading
As anyone who’s stayed up all night painstakingly crafting an essay can tell you, writing is often a difficult and frustrating enterprise. But until something better comes along, humans are stuck with the written word and all of its exasperating aspects. Businesses especially must make sure that they communicate clearly with customers as well as employees. After all, office workers spend a significant amount of time trying to make sense of bad writing, which reduces efficiency and ultimately costs Continue reading
A few months ago we looked at how increased competition has hurt sales at Whole Foods and slowed its growth in recent years. Faced with the possibility of shutting down stores, CEO John Mackey cleared five people from the board of directors, appointed a new chairwoman, and hired a new CFO. Executives even developed plans to cut costs while also improving operations.
Then suddenly everything changed: last week Amazon announced that it would buy Whole Foods for $13.4 billion. This Continue reading
2017 has not been a good year so far for many retailers. Chains like J.C. Penney and Sears plan to close hundreds of locations while J. Crew has posted 11 consecutive quarters of declining same-store sales. But as these formerly powerful brands struggle, the Spanish fashion giant Zara is thriving like never before. This week its parent company Inditex announced that first quarter sales jumped 18 percent to $733.3 million. Plus, total sales for Zara topped out at $6.3 billion, Continue reading
KitKats first landed in U.K. candy stores in 1935 and the four-fingered bars quickly became a hit. By the 1970s the crunchy chocolate candy had grown from a popular British treat into a worldwide hit. Nestle purchased KitKat in 1988 and solidified the candy bar’s position as a global brand. KitKat has changed little over the course of this long history, retaining its signature four-fingers of chocolate that “break off” with a satisfying snap.
But according to a recent ruling Continue reading
Since 1967 customers have flocked to Trader Joe’s to stock up on such unusually named items as Quinoa Cowboy Veggie Burgers and Chocolate Dilemma Cheesecake. And while the grocery chain has attracted thousands of loyal patrons over the years, perhaps no other customer has been as dedicated as Mike Hallatt. For years this Vancouver native would drive 3 hours south of his Canadian hometown to Seattle where he would pack his car with as many Trader Joe’s products as he Continue reading
For those who don’t want to take a trip to the grocery store or dine out, meal-kit startups like Blue Apron and HelloFresh bring dinner right to your doorstep. These companies place all the ingredients you need into a box along with detailed instructions about how to prepare your meal. And thanks to incessant advertising through new media platforms like podcasts, meal-kit startups have seen interest from consumers increase year after year. In fact, Blue Apron has been so successful Continue reading
In the proud tradition of pet rocks and Beanie Babies, fidget spinners have recently become the hottest fad product on the market. These tiny toys feature three prongs that whirl around a ball-bearing equipped center, creating something that looks like a little ceiling fan that spins in your hand. Some even sport multi-colored lights so you can dazzle all your jealous friends. They’re available to purchase almost everywhere and have become ubiquitous in schools across the country, much to the Continue reading