Entertainment - McGraw-Hill Introduction to Business

Vizio Fined After Tracking and Selling Customers’ Personal Data

February 9, 2017

In this digitally driven age, personal privacy is quickly becoming a thing of the past. Along with social networks and websites that track users, many electronic devices also pay close attention to their owners’ personal habits. And in at least one recent case, sometimes people don’t even know they’re being watched by their possessions.

That’s why the Federal Trade Commission recently slapped the television maker Vizio with a $2.2 million fine. According to investigators, the company installed software that allowed Continue reading →

Entertainment, Demographics, Television, Marketing, Vizio, Ethics, Internet of Things, Data Tracking

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

Brands Spend Millions Marketing Super Bowl Ads Before the Game

February 7, 2017

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Unlike last year’s dominating display by Denver, Super Bowl LI provided viewers with plenty of drama as Tom Brady led the New England Patriots to a historic comeback victory. And like the big game, there were winners and losers on the ad front as well. According to USA Today’s annual Ad Meter poll, the top rated spot of the evening belonged to Kia’s “Hero’s Journey.” In the clip, Melissa McCarthy tries her best to save the planet only to Continue reading →

Television, Social Media, Advertising, Super Bowl, Sports, Promotions, Entertainment, Marketing

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Hooked: The Millennial-Minded App That Sends Text Message Stories

January 12, 2017

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As the fast-paced world of social media continues to dominate culture, many have worried that traditional forms of media won’t be able to compete. After all, why pick up a book when you can just read text messages and tweets? Although dedicated readers might find that question shocking, it’s precisely what thousands of people are doing with Hooked, a new app that sends out stories to users in bursts of texts.

Currently the top grossing book app in the iOS Continue reading →

Product Development, Entertainment, Mobile, Apps, Social Media, Fiction, Millennials, Hooked

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

A Legendary Turntable Gets a Luxury Rebranding

January 10, 2017

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If you’ve listened to hip hop or dance music made from the 1980s onward, then you’ve heard the Technics SL-1200 turntable in action. For decades these decks were the preferred hardware for DJs of all skill levels. Although a single turntable could cost between $500 to $700, aspiring selectors saved up their money until they had enough for two. After that, they had equipment for life: the durable SL-1200 could be used for spinning and scratching with little need for Continue reading →

Product Development, Branding, Entertainment, Pricing, Music, Panasonic, Vinyl Records

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

[VIDEO] How Much Do Your Favorite Holiday Songs and Movies Make?

December 29, 2016

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As 2016 comes to a close, many people across the country have likely spent the last few weeks immersed in Christmas music and movies. This brief video takes a look at how much money some of these old entertainment properties earn during the festive season, from Frank Capra’s classic It’s a Wonderful Life to Mariah Carey’s perennial hit “All I Want for Christmas Is You.”

Questions:

How did the public domain copyright of It’s a Wonderful Life transform the film Continue reading →

Music, Movies, Christmas, Holidays, Copyright, Entertainment

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Videos

Drop in ESPN Viewership Has Disney Worried

December 9, 2016

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While a major entertainment conglomerate like Disney has many sources of income, the iconic brand earns the bulk of its revenue from TV networks like ESPN and ABC. This year these channels have brought in nearly $24 billion, exceeding the company’s theme park earnings by 40 percent. But this enormous payout doesn’t tell the whole story about Disney’s TV holdings. For the past few years, subscriptions to its premium channels have dropped significantly, leading to a similar dip in the Continue reading →

Product Distribution, ESPN, Cable, Cord Cutting, Sports, Entertainment, Television, Disney

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

[VIDEO] How China Is Changing Hollywood

December 6, 2016

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Thanks to a rapidly growing middle class, China has transformed into the largest moviegoing market in the world. And while Hollywood is the source for many of the nation’s hit flicks, American filmmakers still face a number of hurdles before they can do business in China. This video looks at the ways Hollywood tries to appeal to Chinese culture in order to break into this tough but rewarding market.

Questions:

What are the advantages and disadvantages of China’s revenue Continue reading →

Movies, Product Development, Entertainment, China, Marketing, Product Distribution, Global

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Videos

[VIDEO] Inside the Factory Where Robotic Dinosaurs Come to Life

November 10, 2016

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When a group of Australian special effects artists were having trouble finding work, they decided to pool their resources together and create their own animatronics company. Most had planned to return to working on movies and television once they’d made a splash with their enormous, lifelike representations of dinosaurs and monsters. But Creature Technology wowed the world with their creations, leading to the bustling and almost magical workshop shown in the video below.

Questions:

Why must Creature Technology keep Continue reading →

Product Development, Entertainment, Operations Management, Global, Creature Technology, Entrepreneurship, Special Effects, Australia

Chapter 1: Taking Risks and Making Profits, Chapter 6: Entrepreneurship, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Bonus Chapter B: Technology and New Media, Videos

Hollywood Turns to Documentary Films for Blockbuster Inspiration

September 27, 2016

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In recent years Hollywood has watched its dominance over entertainment decline as new forms of media like streaming video become more and more popular. As a result, today’s movie studios don’t take many risks when they’re planning the next crop of summer blockbusters. That’s why remakes and sequels appear so often now in multiplexes: Hollywood hopes that the public’s previous knowledge will encourage them to buy tickets to familiar franchises.

This plan didn’t exactly work in the summer of 2016, Continue reading →

Entertainment, Movies, Hollywood, Documentaries, Marketing, Reboots, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Streaming Services Provide a Vital Revenue Boost for the Music Industry

September 22, 2016

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As the Internet’s popularity began to rise in the late 1990s, the music industry had just enjoyed some of their best years to date. Annual sales soared over $14 billion at its peak, driven by an enormous demand for CDs that appeared to be insatiable. After 1999, however, consumer interest shifted online where users could download any song they wanted for free. While the Recording Industry Association of America tried in vain to stop illegal file trading, the practice only Continue reading →

Apple, Ethics, Spotify, YouTube, Entertainment, Streaming, Music, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media