Ethics - McGraw-Hill Introduction to Business

Investors Lose Billions in Massive Crypto Exchange Collapse

November 16, 2022

Few financial sectors are as volatile as cryptocurrency, with the price of bitcoin down by more than 60 percent since the start of the year. The coin’s recent drop can be directly attributed to the downfall of FTX, a crypto exchange once valued at more than $32 billion. Founded by Samuel Bankman-Fried, FTX attracted the interest of top venture capital firms who invested hundreds of millions in the seemingly promising project. The company purchased mainstream legitimacy with their immense capital, Continue reading →

Regulation, Bitcoin, Cryptocurrency, Marketing, Ethics, Promotions, Entrepreneurship, Currency, Banking

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 16: Place and Promotion, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Elon Musk’s Chaotic Takeover of Twitter

November 9, 2022

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Tesla owner Elon Musk has never been shy about seeking the spotlight, and for years he could always find an easy audience by talking to his Twitter following of more than 100 million people. Even that level of attention wasn’t enough for the world’s richest man, however, who purchased the social network outright at the end of October for a whopping $44 billion. That gargantuan price tag now ranks as history’s largest leveraged buyout of a tech firm, although it Continue reading →

Adidas Cuts Ties with Kanye West

October 26, 2022

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A few weeks ago, we looked at the sprawling global sneaker industry and how companies like Adidas earn billions annually thanks in large part to their unique brand partnerships. The German sneaker giant’s most profitable celebrity connection over the years has been with Kanye West (now known as Ye), with whom Adidas has collaborated on the Yeezy line of shoes and clothing for nearly a decade. This partnership has been hugely profitable: one data research firm estimates that Yeezy is Continue reading →

How Warehouses Are Reshaping the Nation

October 21, 2022

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Earlier this week, we posted a video about a seemingly unremarkable highway corridor in Arizona that turned into a haven for enormous warehouses. Logistics hubs like these are becoming increasingly common around the U.S., from Southern California’s warehouse epicenter in the Inland Empire to multi-million square-foot facilities in Ohio and New York. Satellite images collected over the last 20 years show how warehouses have transformed acres of wide-open space into concentrated networks of huge buildings swarming with workers. In fact, Continue reading →

Unions, Supply chains, Labor Relations, Amazon, Product Distribution, E-commerce, Logistics, Supply & Demand, Warehouses, Ethics

Chapter 1: Taking Risks and Making Profits, Chapter 2: Economics, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

FDA Announces New Rules for Labeling “Healthy” Foods

October 12, 2022

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According to the Centers for Disease Control and Prevention (CDC), six out of 10 Americans suffer from chronic lifestyle-related diseases that often stem from obesity and poor diet. These illnesses are the nation’s leading drivers of death and disability, as well as the central cause behind the $4.1 trillion in annual health-care costs paid by Americans. Obesity rates climbed during the pandemic, especially among children, with studies showing that 45.7 percent of 5- to 11-year-olds are now considered overweight. Given Continue reading →

Product Development, Regulation, Packaging, Marketing, Product Distribution, Ethics, FDA, Nutrition, Food & Drink

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law

Counterfeits Threaten Multi-Billion Dollar Sneaker Market

October 5, 2022

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The global sneaker market has grown into a massive $72 billion industry where collectors often accumulate hundreds of pairs of limited-edition shoes from giants like Nike and Adidas. Some lines go on to command huge prices on the resale market, such as a collaboration between Nike and ice cream maker Ben & Jerry’s called Chunky Dunky. Originally sold for $100, these shoes now sell for as much as $1,000. High price tags like these don’t just attract the attention of Continue reading →

Coca-Cola Bottler Replaces Plastic Six-Pack Rings

September 30, 2022

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For decades, conservationists have warned drink companies about the dangers of plastic ring packaging commonly used for six-packs of cans. Once these rings find their way into the ocean, they turn into a lethal danger for birds, turtles, and other marine life who can become ensnared in the plastic. In fact, the World Wildlife Federation estimates that plastic products like these kill as many as 100,000 marine animals annually. Drink rings also contribute to the growing global problem of ocean Continue reading →

Promotions, Ethics, Packaging, Manufacturing, Sustainability, Coca-Cola, Product Distribution, Food & Drink, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion

Airbnb Guests Face Stress from Long Lists of Chores

September 23, 2022

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When Airbnb launched in 2008, the short-term rental company marketed itself as an easy alternative to hotels that had supposedly become too restrictive for the modern traveler. 14 years after its founding, however, many guests are heading back to hotels because of extensive cleaning requirements from Airbnb hosts. For example, teacher Christina Marie recently booked a short-term rental house on Lake Tahoe with her family of six. She spent the last day of her vacation cleaning and ensuring that her Continue reading →

[VIDEO] How Google Remapped the World

September 9, 2022

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Every month, more than one billion people use Google Maps to find their way around the world. The video below looks at the history of this revolutionary app since its launch 17 years ago as well as the ethical issues that come with gathering location data from millions of unknowing users.

Questions:

How do businesses use Google Maps as a promotional tool?
Do you think Google’s system of “differential privacy” provides enough protection for users’ location data? Why or why not?

Product Distribution, Marketing, Global, Ethics, Product Development, Silicon Valley, Promotions, Google, Innovation

Chapter 1: Taking Risks and Making Profits, Chapter 3: Globalization, Chapter 4: Ethics and Social Responsibility, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media, Videos

California Passes Law Regulating Fast Food Industry

September 7, 2022

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Last week, California’s legislature passed a bill that will bring sweeping changes to fast food chains operating in the state. After being signed into law by the governor on Monday, the new legislation effectively sets a minimum wage for the industry while also establishing new safety and anti-discrimination requirements. California will create a 10-person council composed of restaurant workers and employer representatives along with two state officials, who will all review pay and safety standards across the state’s restaurant industry. Continue reading →

Motivation, Operations Management, Ethics, Franchising, Food & Drink, Human Resources, Labor Relations, Compensation

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 5: Forms of Business Ownership, Chapter 9: Production and Operations Management, Chapter 10: Motivation, Chapter 11: Human Resource Management, Chapter 12: Labor Management and Unions