February 26, 2016

google carEven though stories about self-driving cars have appeared in the news for years now, the concept still seems almost too futuristic to be true. Autonomous autos are far from science fiction, however. In fact, some experts estimate that driverless cars will eventually reduce America’s 33,000 annual road fatalities by 80 percent. Carmakers recently took one step closer towards this goal when the National Highway and Traffic Safety Administration (NHTSA) told Google that its artificial intelligence system could be legally recognized Continue reading

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February 12, 2016

alphabetIn October 2015 Google underwent a thorough restructuring and emerged as Alphabet, a multinational corporate parent for the tech giant’s many enterprises. After all, Google has explored a variety of different fields in its 18-year history, including recent forays into self-driving cars and home automation. As these projects stacked up, however, managing them all under the Google name became difficult both for operational and marketing reasons. Now, separate companies working under Alphabet’s umbrella manage all these outside ventures. For instance, Continue reading

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March 15, 2014

At first glance it may be difficult to figure out what a tech giant like Google shares in common with the women’s feature-smoothing undergarment line Spanx. Although they may seem like completely different operations, both companies share one crucial element: they each have memorable founding stories. With Google, founders Sergey Brin and Larry Page hammered out their first search engine while holed up in a friend’s garage. Meanwhile, Sara Blakely demonstrated the power of Spanx by using a pair of Continue reading

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forkTechnology has streamlined so many aspects of modern life that it can be difficult to remember a time when little electronic gadgets didn’t rule the world. Although millions of Americans remain inseparable from their smartphones, not everyone is as enthusiastic about the country’s dependence on technology. In fact, a growing number of scholars and cultural observers are worried that today’s latest innovations are becoming too efficient for humanity’s own good.

Take Google’s self-driving car, for instance. One neuroscientist recently laid Continue reading

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March 15, 2013

By now, the perks available to employees at Silicon Valley’s hottest startups and established tech giants are the stuff of legend. Google staffers can enjoy their breaks either by eating a free gourmet lunch in the commissary or by receiving a relaxing massage from one of the company’s in-house masseurs. YouTube employees can walk down the stairs to their next meeting or they could take a ride on the story-high slide instead. And if a Twitter programmer doesn’t want to Continue reading

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