October 12, 2022

According to the Centers for Disease Control and Prevention (CDC), six out of 10 Americans suffer from chronic lifestyle-related diseases that often stem from obesity and poor diet. These illnesses are the nation’s leading drivers of death and disability, as well as the central cause behind the $4.1 trillion in annual health-care costs paid by Americans. Obesity rates climbed during the pandemic, especially among children, with studies showing that 45.7 percent of 5- to 11-year-olds are now considered overweight. Given Continue reading

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October 5, 2022

The global sneaker market has grown into a massive $72 billion industry where collectors often accumulate hundreds of pairs of limited-edition shoes from giants like Nike and Adidas. Some lines go on to command huge prices on the resale market, such as a collaboration between Nike and ice cream maker Ben & Jerry’s called Chunky Dunky. Originally sold for $100, these shoes now sell for as much as $1,000. High price tags like these don’t just attract the attention of Continue reading

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September 28, 2022

In recent months, CEOs at leading corporations have been talking a lot about “elasticity” with their shareholders. As Americans contend with rising prices due to inflation, companies are concerned with just how elastic their pricing practices can be. This video examines the concept of elasticity and the role it plays in determining how companies price products. 

Questions:

  1. What is price elasticity, and how is it affected by inflation?
  2. What are some ways that companies like Procter & Gamble try Continue reading
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September 23, 2022

When Airbnb launched in 2008, the short-term rental company marketed itself as an easy alternative to hotels that had supposedly become too restrictive for the modern traveler. 14 years after its founding, however, many guests are heading back to hotels because of extensive cleaning requirements from Airbnb hosts. For example, teacher Christina Marie recently booked a short-term rental house on Lake Tahoe with her family of six. She spent the last day of her vacation cleaning and ensuring that her Continue reading

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September 20, 2022

Over the years, Instagram has attracted hundreds of millions of daily users by providing a platform for people to share pictures and videos of their family and friends. Starting in 2020, though, the social network launched Instagram Reels, a short-video feature made to rival TikTok. Although Instagram’s parent company Meta has staked much of its future on Reels, internal company documents show that the feature is not very popular with users both large and small. 

For example, Instagram users Continue reading

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September 9, 2022

Every month, more than one billion people use Google Maps to find their way around the world. The video below looks at the history of this revolutionary app since its launch 17 years ago as well as the ethical issues that come with gathering location data from millions of unknowing users.

Questions:

  1. How do businesses use Google Maps as a promotional tool?
  2. Do you think Google’s system of “differential privacy” provides enough protection for users’ location data? Why or why not?
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August 19, 2022

Since 1994, Rap Snacks has sold chips, popcorn, and even instant noodles featuring hip hop stars like Snoop Dogg, Migos, and Lil Baby on the packaging. The most recent addition to this lineup of talent is Nicki Minaj, who launched her “Barbie-Que Honey Truffle” potato chips earlier this summer. While Rap Snacks hoped this high-profile partnership would make a big splash on social media, the brand instead attracted the attention of an entirely different audience: the notoriously litigious toy company Continue reading

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August 17, 2022

Most people who rent rooms or houses from Airbnb use their short term rentals as home-base for a vacation or business trip, nothing too exciting or out of the ordinary. Occasionally, though, the company must deal with customers who host unauthorized gatherings, potentially leading to noise complaints and safety issues. In fact, numerous incidents of violence have occurred at Airbnb parties that got out of control, leading the company to institute a new set of policies to prevent these illicit Continue reading

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August 9, 2022

Seeking out qualified employees and then hiring them is a costly process for even the biggest companies, which is why most managers strive to keep their staff around for as long as possible. Sometimes fresh hires don’t feel the same way, though, and they leave their new jobs as swiftly as they joined. These “quick quits” are especially prevalent in the current job market where employee turnover remains high. As a result, companies are focusing on a key milestone: a Continue reading

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August 3, 2022

Last year, the movie studio Warner Bros. announced that it was working on a slate of films created specifically for the streaming service HBO Max. Among these titles was Batgirl, whose budget ballooned to more than $90 million after completing most of the film. But rather than release this star-studded adaptation of a DC Comics character, Warner said yesterday that the movie would never stream online nor would it ever appear in theaters. 

Along with ditching Batgirl, Continue reading

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