July 28, 2023

Last weekend, the highly anticipated summer movie Barbie opened in theaters to rave reviews and huge ticket sales, earning $162 million in just a few days. Of course, Barbie wasn’t the only film to make a splash at the box office: the 3-hour long drama Oppenheimer also enjoyed a big weekend with domestic receipts totaling $82.5 million. The success of these two films follows months of viral marketing that made light of the stark differences between sunny and bright Barbie Continue reading

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July 19, 2023

At the beginning of May, the Writers Guild of America (WGA) voted to strike against major Hollywood studios, citing poor working conditions and declining pay as the primary causes of the work stoppage. Although the union does not appear to be any closer to signing a new deal than they were months ago, members of the WGA have recently seen their picket lines become stocked with new faces, some of which are quite famous. That’s because last week the Screen Continue reading

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Members of the Writers Guild of America (WGA) began walking picket lines yesterday after failing to agree a new deal with production companies. This strike marks an end to 15 years of labor peace in Hollywood, bringing dozens of television and film projects to an immediate and indefinite halt. According to representatives of the approximately 11,500 striking writers, the rise of streaming has upended the industry and led to declining conditions for creative workers. For example, in the past network Continue reading

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February 3, 2023

Lego grew to be the world’s largest toymaker by appealing to many different kinds of customers, from kids and collectors to corporations looking for fun team-building activities. The Danish company manages to reach lots of people by licensing popular properties like Stars Wars and Marvel for a range of content like movies, TV shows, and video games. This video looks at how Lego drives toy sales by branching out into entertainment that reinforces its brand and grows its customer Continue reading

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August 3, 2022

Last year, the movie studio Warner Bros. announced that it was working on a slate of films created specifically for the streaming service HBO Max. Among these titles was Batgirl, whose budget ballooned to more than $90 million after completing most of the film. But rather than release this star-studded adaptation of a DC Comics character, Warner said yesterday that the movie would never stream online nor would it ever appear in theaters. 

Along with ditching Batgirl, Continue reading

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January 11, 2022

For decades, Hollywood studios and movie exhibitors abided by the law of the “theatrical window,” the period of time where a film could only be seen in theaters. This window steadily shrank over the years as home video and streaming gained dominance until it was almost obliterated in 2020 as theaters shut down for the pandemic. The fascinating video below looks at the ways that coronavirus changed domestic movie distribution and how theaters could still have a profitable future ahead Continue reading

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August 13, 2021

Last week, we looked at how Scarlett Johansson filed a lawsuit against Disney alleging that Black Widow’s premiere on the company’s streaming platform deprived the movie star of income. The video below dives into further detail about how this upcoming legal battle could set the stage for big changes in Hollywood as on-screen talent looks to grab a piece of the increasingly important streaming market. 

Questions:

  1. How could Scarlett Johansson’s lawsuit against Disney potentially transform actor compensation in Continue reading
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August 3, 2021

For decades, Hollywood’s top movie stars have brokered contracts that grant them a percentage of a film’s box office earnings in addition to their multi-million dollar salaries. Then the pandemic hit last year and completely upended the industry’s long-established practice of premiering movies in theaters. Instead, studios like Disney and Warner Bros. released new titles through the streaming platforms Disney+ and HBO Max as $30 single-viewing rentals. 

Once theaters began to reopen in 2021, studios combined both of these Continue reading

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June 10, 2021

In 2017, the startup Moviepass offered film buffs a deal that seemed too good to be true. For $9.95 per month, subscribers could see up to one movie per day at all major theaters located throughout the country. Moviepass hoped to offset the costs of purchasing so many tickets by brokering bulk deals with theater chains and by monetizing users’ data. None of these plans ever came to fruition, however, which left the company with more than three million subscribers Continue reading

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April 8, 2021

Movie theaters across the country closed for months last year due to the Covid-19 pandemic and then struggled to recover once other businesses began to reopen. After Tenet disappointed at the box office during the summer, other would-be blockbusters like Wonder Woman: 1984 and Raya and the Last Dragon were simultaneously released in theaters and on streaming services. This radical change in distribution made industry observers and uneasy theater owners wonder if moviegoers would continue to remain at home as Continue reading

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