April 28, 2016

The rising demand for locally sourced food has placed some major cities in an awkward position. While farm-to-table eating interests many consumers in major urban centers, their location away from rural areas can sometimes make it difficult to obtain the right ingredients. To fix this supply problem, in recent years enterprising farmers have been moving into cities to cultivate their crops in unconventional places. Gotham Greens, for instance, operates four rooftop greenhouses located throughout New York City, including one that Continue reading

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April 26, 2016

When a company rebrands a popular product, they usually alert the public to the upcoming changes through a widespread marketing campaign. For iconic food and drink brands, however, the process isn’t as straightforward. After all, every marketer remembers what happened when Coca-Cola launched its New Coke brand in the 1990s. Consumers reacted viciously to the soft drink’s revamped recipe, creating a rift with the public that took Coca-Cola years to repair.

Executives at Kraft took horror stories like these to Continue reading

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April 7, 2016

Ever since e-commerce started rising in prominence, the value of the retail showroom has diminished significantly. After all, consumers no longer need to visit a store to see what types of products are available for purchase. Not only does a quick search on Amazon accomplish this goal within seconds, but the site also provides helpful resources such as customer reviews and recommendations. Nevertheless, the online retail model doesn’t work the same way for all products. Consumers on the whole still Continue reading

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March 14, 2016

In 2005 the website Etsy launched as an online marketplace where artisans across the country could sell their wares. The Brooklyn-based company quickly established itself as a destination for handcrafted items that shoppers wouldn’t find in any stores. As the years progressed Etsy’s army of craft sellers grew into the thousands, with women accounting for a whopping 85 percent of them. The company marked a major milestone in 2012 when it became a certified benefit corporation. By 2015 Etsy’s stock Continue reading

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March 11, 2016

After enjoying decades of almost constant growth, the last few years have seen many fast food chains become stuck in a sales rut. Not only have consumer tastes changed dramatically, but people also have an array of affordable dining options to choose from. This increased competition has left the industry scrambling for ideas. Taco Bell took action in 2014 by introducing a breakfast menu, a move that some at the time viewed as unappetizing and desperate. The gamble worked, however, Continue reading

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March 7, 2016

Throughout the U.S., food delivery apps like GrubHub and Postmates have totally transformed takeout. These services offer eaters a variety of cuisines and restaurants to choose from, a far cry from the days when many American homes could only order pizza for delivery. And unlike other tech startups, food delivery companies have developed solid profit models based on the service fees they charge. This dependable system translates into markets throughout the world. The Berlin-based delivery service Foodpanda, for instance, operates Continue reading

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March 4, 2016

In today’s age of targeted advertising, billboards may seem like a holdover from another era. However, these seemingly obsolete roadside ads could bring about one of the latest advancements in mobile marketing. This week the media giant Clear Channel announced a plan to make their tens of thousands of billboards more effective by analyzing location data from smartphones. The idea is to aggregate demographic information about the people who travel by a particular billboard and where they go afterwards. For Continue reading

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February 29, 2016

Talcum powder is such a standard household item that most people don’t think twice about using it every day. That was certainly the case for Jackie Fox of Birmingham, Alabama, who for decades used Johnson & Johnson brand baby powder for feminine hygiene. Once she became diagnosed with ovarian cancer in 2013, however, Fox soon learned that the seemingly healthy habit had actually caused her disease. Shocked by the news, Fox filed suit against Johnson & Johnson in a broader Continue reading

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February 26, 2016

google carEven though stories about self-driving cars have appeared in the news for years now, the concept still seems almost too futuristic to be true. Autonomous autos are far from science fiction, however. In fact, some experts estimate that driverless cars will eventually reduce America’s 33,000 annual road fatalities by 80 percent. Carmakers recently took one step closer towards this goal when the National Highway and Traffic Safety Administration (NHTSA) told Google that its artificial intelligence system could be legally recognized Continue reading

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February 24, 2016

For many modern eaters, food doesn’t necessarily have to be healthy as long as it’s authentic. After all, people don’t eat at popular burger joints like Shake Shack because their food is more nutritious than McDonald’s. Today’s fast casual chains draw in customers by focusing on how their ingredients are genuine and sustainable rather than simply healthy. As Chipotle’s recent troubles show, though, maintaining high quality standards in the vast food industry is a lot more difficult than advertised. Not Continue reading

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