August 18, 2023

The trucking company Yellow filed for bankruptcy in July after struggling for years with mounting debts and slim profit margins. The video below looks at how this low-cost carrier butted heads with unions while also failing to integrate acquisitions into its existing business, leading to the collapse of this century-old company. 

Questions:

  1. What are some factors that led Yellow to declare bankruptcy last month?
  2. Why is it difficult for low-cost carriers like Yellow to operate in the competitive trucking industry?
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August 16, 2023

Last week, wildfires on the Hawaiian island of Maui caused unprecedented destruction, killing 106 people and leveling thousands of buildings. The worst damage occurred in the resort town of Lahaina, which will cost billions of dollars and several years to rebuild. Like many other Hawaiian communities, Lahaina relies heavily on the tourism industry, drawing 2 million visitors annually. Of course, thousands of tourists and residents have evacuated the town and the western side of Maui in recent weeks as dry Continue reading

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August 11, 2023

More than 60 percent of McDonald’s sales come from outside the U.S., making foreign markets just as important to Mickey D’s bottom line as its domestic operations. This video looks at how the fast food giant develops items for its global customers, who often enjoy flavors that can’t be found under the Golden Arches anywhere else in the world. 

Questions:

  1. Why does McDonald’s develop menu items for specific global markets?
  2. How does “transplanting flavors” from one market to another Continue reading
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August 9, 2023

When Charles Rao first opened a New York City tavern in 1896, there’s no way he could have known his small business would eventually grow into a multi-billion dollar brand. After his family converted the bar into an Italian restaurant, however, Rao’s fame steadily grew throughout the 20th century. In fact, the eatery got so busy during the 1970s that longtime regulars were awarded “table rights” that turned into treasured family heirlooms. For everybody else, though, it became nearly impossible Continue reading

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August 2, 2023

Experts estimate that as many as 80,000 American retail stores will close over the next five years as companies like Forever 21, JCPenney, and Neiman Marcus struggle to stay afloat. That’s not the case for the British retailer Primark, however, which has 18 locations in the U.S. with plans for a lot more to come. This video looks at how the company became a multibillion dollar brand in Europe by sticking to brick-and-mortar stores stocked with high quality items at Continue reading

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July 26, 2023

Making a $7.95 bottle of soap for Bath & Body Works (BBW) once took three months to accomplish. Parts traveled more than 13,000 miles across multiple countries to end up at the company’s Ohio distribution center, a difficult journey that the beauty brand sought to change in 2008. Years of working with local officials and skeptical suppliers resulted in BBW’s “beauty park” located outside of Columbus, an industrial campus that handles nearly every aspect of production. Featuring 10 manufacturers with Continue reading

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July 19, 2023

At the beginning of May, the Writers Guild of America (WGA) voted to strike against major Hollywood studios, citing poor working conditions and declining pay as the primary causes of the work stoppage. Although the union does not appear to be any closer to signing a new deal than they were months ago, members of the WGA have recently seen their picket lines become stocked with new faces, some of which are quite famous. That’s because last week the Screen Continue reading

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July 14, 2023

Since 1868, Tabasco has produced hot sauce by aging a spicy mash of peppers, vinegar, and salt in oak barrels for five years. The video below shows how the company makes this iconic condiment through a combination of time-tested methods and modern assembly line efficiency. 

Questions:

  1. Why does Tabasco still depend on using old bourbon barrels to create its hot sauce?
  2. Do you think Tabasco should relocate its Avery Island facilities in favor of a place that is more Continue reading
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June 28, 2023

For the last three years, travel over the Fourth of July weekend has decreased as Americans dealt with issues brought on by the pandemic. According to AAA, though, that won’t be the case in 2023. This year the country’s roads and airports will be jam-packed like never before, with more than 43 million Americans planning to drive 50 miles or more over the holiday weekend. That represents a 4 percent increase over 2019 and marks a new record for July Continue reading

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June 23, 2023

From 2011 to 2021, the value of Rolex watches outperformed real estate and stock markets as well as commodities like gold. This video looks at the risks and rewards of the $20 billion used watch industry, from soaring demand and big price tags to small margins and extensive counterfeiting.

 Questions:

  1. Why are counterfeit products harmful to luxury brands like Rolex?
  2. How does high demand for Rolex encourage counterfeiters to produce knockoffs?
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