For many Americans the holiday season is the perfect time to relax and watch some TV as another long year draws to a close. Of course, one of the most popular genres among viewers in December are Christmas movies, such as Netflix’s recent hit A Christmas Prince. Along with its seasonal appeal, the movie also seems to have a “so bad it’s good” quality that many have found irresistible. In fact, social media users have been buzzing about it Continue reading
While many people dream of owning a big house with lots of room to move, others aren’t looking to take up too much space. Luckily for these modest home seekers, so-called “tiny houses” have become increasingly popular in recent years. Approximately 10,000 Americans currently live in these affordable and environmentally sustainable abodes that eliminate unneeded space. What’s more, at least 50 companies have popped up in the U.S. that construct tiny houses in all sorts of styles. But even with Continue reading
While you may not recognize the name Stephanie Courtney, chances are you know Flo, the cheery saleswoman for Progressive Insurance. Over the last decade Courtney has portrayed the character in more than 140 commercials, becoming “the personification of the company,” according to chief marketing officer Jeff Charney. “She represents our core values of integrity and honesty and transparency and customer service. She’s a character who has character.”
Of course, Flo is far from the only fictional spokesperson to be associated Continue reading
For the past few years, Chevrolet has ran a series of ads that feature “real people, not actors” staring in awe as they look at and listen to facts about Chevy cars. These televised focus groups are filmed on sets outfitted with enormous doors and spinning elevators that reveal the vehicles in grand fashion. All the while a friendly host tells the onlookers about how many J.D. Power awards Chevy has won along with other details about the brand. Whenever Continue reading
Unlike last year’s dominating display by Denver, Super Bowl LI provided viewers with plenty of drama as Tom Brady led the New England Patriots to a historic comeback victory. And like the big game, there were winners and losers on the ad front as well. According to USA Today’s annual Ad Meter poll, the top rated spot of the evening belonged to Kia’s “Hero’s Journey.” In the clip, Melissa McCarthy tries her best to save the planet only to Continue reading
For years crowdfunding sites have provided cash and marketing boosts to entrepreneurs who aren’t afraid to reach out to the public. In exchange, donors receive prizes for their support, ranging from simple displays of gratitude to enormous giveaways for the most generous individuals. One reward they haven’t been able to receive, however, is a stake in the company. For instance, the makers of the Oculus Rift virtual reality headset brought in millions from their 2012 Kickstarter campaign. Facebook eventually purchased Continue reading
This past weekend the holiday shopping season kicked off with a bang as millions of Americans sought out Black Friday deals both in stores and online. While brick and mortar sales rose about 8 percent from last year, online outlets saw sales increase by 11 percent. According to the National Retail Federation (NRF), this spike in e-commerce can be credited to the more than 108 million consumers who shopped online over the weekend. Meanwhile, approximately 99 million people visited physical Continue reading