[VIDEO] Inside the Pantone Color Factory

March 14, 2017

While identifying colors might seem like a simple preschool task to some, it’s a serious job at the Pantone color factory. This company creates color guides that act sort of like dictionaries for artists and designers. In order to create consistent colors every time, Pantone depends on eagle-eyed employees to check for flaws. Along with these dedicated staffers, this video also shows some of the machines used by Pantone to create such vivid hues.



  1. Why does Pantone require their employees to take a color test every year?
  2. Do you think robots will eventually be able to do the job of a Pantone ink technician?