Although the sunny state of Florida is famous for its acres of orange groves, the last few years have been stormy for citrus growers as they fight against a tree disease that damages their crops. This extensive video looks at how “citrus greening” brought on by an invasive insect has put many Florida growers out of business while others struggle to adapt to this new agricultural reality. 

Questions:

  1. How has citrus greening impacted the Florida orange industry?
  2. What are Continue reading
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Although electricity prices usually tend to increase alongside the temperature, this summer Americans could see their utility bills rise to record levels. The video below explains how climbing natural gas costs have made air conditioning more expensive than ever, a situation made worse by tangled supply chains and the war in Ukraine. 

Questions:

  1. How do rising natural gas prices impact utility costs for consumers?
  2. Do you think utility providers should invest more in renewable energy sources to reduce their Continue reading
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April 28, 2022

While Crocs have had their fans since launching in 2002, the clog brand really took off during the pandemic as housebound Americans searched for comfortable indoor shoes. This video looks at how Crocs won over a doubting public thanks to its unique design, customization, and exclusive partnerships with brands and celebrities. 

Questions:

  1. Why did Crocs close its retail stores and move to a distribution model that focused on online sales? How did it benefit from this switch? 
  2. How Continue reading
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April 15, 2022

As businesses across the globe contend with rising inflation, many companies are cutting costs by reducing the size of consumer goods and hoping buyers don’t notice. This video looks at this growing trend of “shrinkflation” and the risks that companies take when they downsize snacks. 

Questions:

  1. Why are many companies responding to rising costs with “shrinkflation?” 
  2. What risks do companies take when they alter the packaging or size of consumer goods like snacks?
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March 31, 2022

Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must Continue reading

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March 17, 2022

With inflation rising to its highest levels in 40 years, the Federal Reserve plans to take action by raising interest rates in an effort to get the money supply under control. This video looks at the ways the Fed guides the economy by influencing the federal funds rate, which then affects everything from banking policies to the housing market. 

Questions:

  1. Why is the Fed planning to raise the federal funds rate?
  2. How does the federal funds rate eventually affect Continue reading
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March 2, 2022

For years the home workout company Peloton promised customers that it provided more than just a stationary bicycle–it was a way of life. But while Peloton thrived during the height of the pandemic as people stayed indoors, the video below shows how this once promising brand collapsed due to falling demand and mismanagement. 

Questions:

  1. What sort of customers did Peloton initially market its product to? How did this change over time?
  2. How did the pandemic benefit Peloton, and why Continue reading
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February 18, 2022

Chowing down on a big bowl of crickets probably doesn’t sound very appetizing, does it? According to a range of experts interviewed in the video below, though, our disgust at the thought of eating insects might just be a matter of perception. This extensive report from the New York Times shows how lobsters went from disgusting to delicious in the eyes of American eaters, a branding journey that bugs might also take in the near future.

Questions:

  1. What are some Continue reading
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February 11, 2022

With the 2022 Winter Olympics in full swing, this video looks at how the International Olympic Committee (IOC) earns billions of dollars through brand partnerships. Along with providing benefits for both major companies and the IOC, these big-time deals have also led to some challenges during this current edition of the games. 

Questions:

  1. Do you think it is worth it for companies to spend billions of dollars on brand partnerships at the Olympics? Why or why not?
  2. Why are Continue reading
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January 25, 2022

While iPhones and various Android smartphones dominate the current mobile market, in the early days of these devices no brand was bigger than BlackBerry. This video looks at the history of this once ubiquitous gadget that captured early market share but failed to keep pace with its high tech competitors. 

Questions:

  1. What features made BlackBerry so appealing to businesspeople when it first hit the market?
  2. How did BlackBerry’s resistance to change lead to the downfall of its mobile business?
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