From grocery stores to fast food drive-throughs, today’s consumers pay a lot more for food than they did just a little while ago. In the years following the pandemic, food and beverage companies steadily increased prices to compensate for soaring commodity and labor costs and to please investors looking to boost profit margins. For example, the average price for a bag of potato chips in June 2020 was $5.09. These days, though, that same bag of chips goes for Continue reading
Business is all about giving the customer what they want, but sometimes it can be difficult to figure out exactly what that is. Some brands get to know their fans by giving them a platform that directly asks for their input, providing companies with much-needed ideas while customers feel included in the development process. For example, in 2008 Lego launched its initiative Lego Ideas where builders submit original designs to be evaluated among a wider community of enthusiasts. If an Continue reading
The fashion company Zara became a multi-billion dollar force in the industry thanks to its unique ability to churn out stylish clothing at low prices. Of course, critics of the Spanish firm would not likely call its business model “unique”: Zara has long been accused of ripping off its designs from luxury fashion houses. Those days might be in the past, however, as the company looks to reinvent itself as a high-end brand working with some of the world’s top Continue reading
When Charles Rao first opened a New York City tavern in 1896, there’s no way he could have known his small business would eventually grow into a multi-billion dollar brand. After his family converted the bar into an Italian restaurant, however, Rao’s fame steadily grew throughout the 20th century. In fact, the eatery got so busy during the 1970s that longtime regulars were awarded “table rights” that turned into treasured family heirlooms. For everybody else, though, it became nearly impossible Continue reading
In 1903, the Milwaukee-based Miller Brewing Company launched Miller High Life, dubbing its then-signature brand “the Champagne of Bottle Beer.” Not much has changed about it more than a century later, except in the 1960s the company shortened its slogan to “Champagne of Beers” and included the saying in the brand’s logo. But while Miller’s famous catchphrase may seem inoffensive enough to most Americans, that view is not shared by the Comité Champagne. This French trade organization determines which products Continue reading
This week, the esports talent agency GameSquare announced that it hired Tyler “Ninja” Blevins as its Chief Innovation Officer. A famous Fortnite streamer with more than 17 million followers on the platform Twitch, the company said Ninja will “curate disruptive strategies, pursue new business opportunities, and explore next-gen technologies to accelerate the [e-sports] industry’s growth within pop culture.” This will also give Ninja another source of revenue besides streaming, which he claims to earn $500,000 a month from while keeping Continue reading