October 26, 2021

In April, the tech giant Apple made a change to its privacy policy that prohibits advertisers from tracking users without their consent. Analysts predicted that this decision would lead to major changes in the $100 billion mobile ad market led by social networks like Facebook and Snapchat. These fears were confirmed for the latter last week when Snapchat announced that the policy prevented it from measuring the reach of its mobile ads, sending its stock price tumbling by 25 percent. Continue reading

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October 19, 2021

With more than 1 billion users worldwide, TikTok has become a commercial powerhouse as companies fight for the attention of this enormous user base. Products that go viral on the short video platform are almost guaranteed to see sales skyrocket, leading some stores to create “As Seen On TikTok” sections to corral all these in-demand items together. For example, the New York-based candy store It’Sugar started stocking a brand of fruit-shaped gummies after they appeared in untold thousands of videos Continue reading

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October 7, 2021

When summer came to a close last year, restaurants across the country scrambled to keep diners eating outdoors even as the weather turned cold. This led to improvised setups with shelters and gas heaters that sometimes brought about more problems than they solved. For example, every night Ellen Yin’s restaurant in Philadelphia would burn through more than 10 propane tanks for their heat lamps, with staff often changing the tanks throughout the evening. “A couple of times I went to Continue reading

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October 5, 2021

More than 3.5 billion people around the world communicate through Facebook and its collection of apps like Instagram, WhatsApp, Messenger, and Oculus. But for about six hours yesterday, no one was using these platforms as Facebook disappeared from the Internet. Company representatives said that this outage occurred when “backbone routers that coordinate network traffic” failed and brought services completely to a halt. The total shutdown meant that Facebook could not remotely reset its network, requiring it to send out a Continue reading

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September 24, 2021

Over the course of the pandemic, sports card trading has transformed from a niche hobby to a booming market as people started turning old collections into big money. This video looks at how appraisal companies and online trading platforms have changed collecting forever while attracting the interest of Wall Street investors in the process.

Questions:

  1. How did sports card collecting transform from a fading hobby into a lucrative and vibrant market? 
  2. Do you think the market for cards will Continue reading
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September 17, 2021

Crocs clogs debuted in 2002 and quickly became a hit with consumers who wanted colorful and leisurely sandals to wear around the house. But soon backlash began to build against this funky foam footwear, as Time magazine in 2010 named Crocs one of the worst inventions ever. Then the pandemic descended on the world and many people stuck in their homes suddenly realized the benefits of wearing inexpensive and comfortable clogs. As a result, Crocs expects sales to increase by Continue reading

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September 10, 2021

Although demand for wine from California’s Napa Valley has never been higher, supply is low across the region after years of drought, wildfires, and then the pandemic disrupted production. This video looks at the inflationary pressures currently weighing on winemakers as they consider whether or not to raise prices on the latest vintages.

Questions:

  1. What inflationary factors are driving winemakers to raise prices on their products?
  2. What are the potential advantages and disadvantages for businesses when they raise prices?
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September 8, 2021

Although fewer people could be traveling in the coming months due to the delta variant, this summer airlines got slammed with vaccinated vacationers who were ready to fly. Unfortunately for travelers, though, some understaffed carriers were not exactly prepared to handle their return. During the height of the pandemic, airlines offered buyouts or encouraged retirement to many behind the scenes staffers. This led to employee shortages at many carriers, with Delta Air Lines reporting that its call center staff was Continue reading

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August 26, 2021

For years now, many consumers have made an effort to cut down on their use of plastic bags by relying on cotton totes instead. Along with being better for the environment than non-biodegradable, single-use plastic, cotton bags can also serve as walking billboards for any organization that places their logo upon them. As a result, these totes can be spotted in stores the world over, emblazoned with branding from supermarkets, magazines, charities, and radio stations. 

But while cotton bags Continue reading

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July 22, 2021

In the coming months, regular drinkers of the sugar-free soda brand Coke Zero might notice a slight change in the taste of their favorite beverage. According to company officials, the formula for Coke Zero will be altered in order to “deliver an even more iconic Coke taste.” While this might seem like a relatively harmless change, any alteration to a Coca-Cola product draws plenty of public scrutiny after the company’s disastrous launch of “New Coke” in the 1980s.

Back then, Continue reading

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