Bonus Chapter B: Technology and New Media - McGraw-Hill Introduction to Business

Apple Settles $95 Million Class Action Lawsuit on Siri Privacy

January 7, 2025

Have you ever gotten the feeling that Siri, the voice-activated digital assistant on Apple devices, was eavesdropping on your private conversations? Have you noticed online ads for a particular brand after talking about it out loud? If you said yes, you’re not alone. A 2019 class-action lawsuit representing tens of millions of people accused Apple of violating user privacy by making unauthorized recordings through Siri and sharing them with advertisers. For example, two of the plaintiffs in the lawsuit said Continue reading →

Smartphones, Legal, Ethics, Product Distribution, Apple, Privacy, Siri, Product Development, Regulation

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

Holiday Catalogs Make a Comeback with Online Shoppers

December 13, 2024

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In the days before online shopping, catalogs were a common way to purchase holiday gifts without having to go to a store as customers placed and received their orders directly through the mail. Sears issued the first holiday edition of its popular catalog in 1933 selling toys like a Mickey Mouse watch, a Lionel electric train set, and live singing canaries. In 1968, the catalog grew to more than 600 pages, including 225 pages of toys. Many companies relied on Continue reading →

E-commerce, Catalogs, Product Development, Branding, Promotions, Retail, Marketing, Advertising, Amazon, Product Distribution

Chapter 1: Taking Risks and Making Profits, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media

Online Deal Seekers Head to TikTok for Black Friday Shopping

December 4, 2024

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Since the late 1980s, Americans have marked the day after Thanksgiving as Black Friday, the “official” start of the holiday sale season and the busiest shopping day of the year. Stores like Walmart, Target, and Best Buy used to draw huge crowds by offering massive discounts to the first shoppers to come through the doors. As time passed and e-commerce became more common, though, the one-day sales bonanza expanded to include online deals. Now Amazon is the undisputed champion of Continue reading →

Nobody Knows What to Do with Bankrupt Redbox’s Rental Kiosks

November 5, 2024

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Redbox launched its video rental kiosk business back in the early 2000s when the industry was still dominated by chains like Blockbuster. While brick-and-mortar stores charged $2 to $5 per night, customers could rent movies at Redbox for just $1 since the kiosks were much cheaper to maintain than physical locations. Customers also liked that Redbox operated 24/7, functioning more like a vending machine than a retailer. By 2007, the company had more U.S. locations than Blockbuster. Redbox peaked in Continue reading →

Bank Sues for Check Fraud after ‘Infinite Money Glitch’ Trend

November 1, 2024

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Last summer, a viral social media stunt claimed to show people withdrawing huge amounts of cash by exploiting a “glitch” at JPMorgan Chase bank ATMs. The unverified rumor claimed that anyone could deposit a large check to their own account using a mobile device and then withdraw “unlimited money” from an ATM before the bank cleared the check. Some people tried the stunt with varying levels of success. In one case in Houston, a man wearing a mask deposited a Continue reading →

Banking, Crime, Fraud, Cash, Ethics, TikTok, Social Media

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 20: Money and Financial Institutions, Bonus Chapter A: Business Law, Bonus Chapter B: Technology and New Media

[VIDEO] Why Walgreens And CVS Are Shutting Down Thousands Of Locations

October 24, 2024

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Walgreens and CVS stores are common sights on American street corners, but in the coming years there will be significantly fewer of them around. The video below takes a detailed look at the recent struggles faced by U.S. pharmacy chains as they plan to shut down thousands of locations nationwide.

Questions:

Why are Walgreens and CVS closing thousands of stores over the coming years? What are some factors that have contributed to their problems?
How can entrepreneurs help prevent “pharmacy deserts”?

Limp Bizkit Sues Record Company for $200 Million

October 17, 2024

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In the 1980s, record companies started releasing music on compact discs after a century of producing vinyl albums. Driven by new digital technology, the music business soon exploded into a billion dollar industry. But with big budgets came big fights over profits between record companies and recording artists. For example, the R&B group TLC blamed an unfair contract with their record label when they filed for bankruptcy in the 1990s despite selling 65 million records. Musical innovator Prince temporarily changed Continue reading →

Ethics, Labor Relations, Product Development, Compensation, Streaming, Product Distribution, Motivation

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 10: Motivation, Chapter 12: Labor Management and Unions, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

23andMe Struggles to Turn Customers Into Subscribers

October 15, 2024

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Since the discovery of DNA’s structure in the 1950s, scientists have predicted a future where doctors could analyze a patient’s genes to identify and even prevent certain diseases. The medical industry seemed to be moving closer to that goal in 2007 when 23andMe became the first company to release a direct-to-consumer genetic test. Named for the 23 pairs of chromosomes in human DNA, 23andMe analyzed saliva samples from customers to show their ancestry and predispositions to diseases like cancer and Continue reading →

Product Development, Marketing, Pricing, Ethics, Startups, Entrepreneurship, Product Distribution, Subscriptions, Genetics

Chapter 1: Taking Risks and Making Profits, Chapter 4: Ethics and Social Responsibility, Chapter 6: Entrepreneurship, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Bonus Chapter B: Technology and New Media

[VIDEO] How Kodak Invented the “Snapshot”

October 10, 2024

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Photography was once a specialized field where only trained professionals had the expertise to shoot and develop prints. Then in the late 19th century, Kodak released the first of many “point-and-shoot” cameras that would change the industry forever. The video below explores the fascinating history behind the “snapshot” and how technological innovations can bring niche products to a wider market.

Questions:

How did the introduction of point-and-shoot cameras change the photography market?
Do you see any similarities between the Continue reading →

McDonald’s Tests Cash-Enabled Ordering Kiosks

October 8, 2024

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In 2016, McDonald’s attempted to speed up customer wait times by using touchscreen kiosks to take orders, but guests paying with cash still had to go to the register at the counter. After eight years of waiting, though, the fast food chain is finally testing kiosks that can also accept cash and make change. The cash kiosks are optional for McDonald’s franchisees, who own and manage 95 percent of the company’s more than 14,000 U.S. locations. So far, only 2 Continue reading →

Promotions, Marketing, McDonald’s, Operations Management, Product Distribution, Food & Drink, Product Development

Chapter 1: Taking Risks and Making Profits, Chapter 9: Production and Operations Management, Chapter 13: Marketing, Chapter 14: Product and Price, Chapter 15: Distribution, Chapter 16: Place and Promotion, Bonus Chapter B: Technology and New Media