When Apple releases a new iPad, the company tends to spend big on a slick commercial that shows off the device’s new features. Product launches like these can garner lots of attention from both consumers and tech media, which hopefully then turns into sales for Apple. This time around, though, the tech giant’s latest iPad ad started trending on social media for all the wrong reasons. The spot centers on a trash compactor-like machine that crushes an array of creative Continue reading

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In the late 1990s, the seafood chain Red Lobster was one of the fastest growing restaurants in the nation as it earned billions of dollars in annual revenue from more than 700 locations. As the years went by, though, poorly planned promotions and wider economic factors took their toll on the company. This video looks at how the pandemic and an endless shrimp promotion brought Red Lobster to the brink of bankruptcy.

Questions:

  1. How did Red Lobster’s endless shrimp promotion Continue reading
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Business is all about giving the customer what they want, but sometimes it can be difficult to figure out exactly what that is. Some brands get to know their fans by giving them a platform that directly asks for their input, providing companies with much-needed ideas while customers feel included in the development process. For example, in 2008 Lego launched its initiative Lego Ideas where builders submit original designs to be evaluated among a wider community of enthusiasts. If an Continue reading

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A few weeks ago, we examined TikTok’s uncanny ability to provide entrepreneurs with major marketing opportunities at the expense of brand control. The potential downsides of the latter became clear last week when President Biden signed a bill into law that could ban the social network in the U.S. Under the provisions of the bill, which passed both the House and Senate with considerable support, TikTok’s Chinese parent company ByteDance has 270 days to sell the app to an American Continue reading

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April 24, 2024

In 2009, five students at Texas A&M University began posting videos to YouTube where they would sink seemingly impossible basketball shots with ease. Their channel Dude Perfect developed a massive fanbase in the years that followed, boasting more than 60 million subscribers and over 17 billion views. This huge audience attracts both marketers and investors alike: along with earning millions annually through ads on YouTube, Dude Perfect recently signed a deal with the financial firm Highmount Capital. Reports indicate that Continue reading

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April 17, 2024

Earlier this year, we looked at how the century-old brand Stanley skyrocketed to viral fame after the company’s drink tumblers went viral on TikTok. Of course, Stanley cups are far from the only product to become a blockbuster thanks to the video sharing platform with more than 1 billion daily active users. For example, in 2018 the cleaning solution The Pink Stuff was a little known item with a bright look, fun name, and not much else going for it. Continue reading

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April 5, 2024

In 2016, the e-commerce giant Amazon began opening brick and mortar grocery stores called Amazon Fresh. Some of these locations came equipped with a much touted technological feature: “Just Walk Out” checkouts, where customers would simply stroll through the exit without consulting a cashier. The idea was that a customer logged in to their Amazon account before shopping, gathered their items, and then a sophisticated process driven by artificial intelligence would quickly ring up everything. 

But as it turns out, Continue reading

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March 19, 2024

With more than 51 million monthly active users in the United States, the Chinese e-commerce outlet Temu has expanded significantly in recent years thanks to its huge selection of cheap goods. This video looks at the platform’s low-price strategy and how it’s winning customers the world over in spite of reports of poor quality products and possible ethical issues.

Questions:

  1. Why do you think Temu’s business model is appealing to customers?
  2. Which e-commerce strategy do you think is most effective Continue reading
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March 8, 2024

On February 1st, Universal Music Group (UMG) allowed its licensing deal with TikTok to expire after accusing the platform of providing insufficient payments to artists. In an angry letter, the music giant said that the video-sharing app was “flooded with A.I.-generated recordings,” which diluted the pool of potential revenue for legitimate artists. As a result, TikTok removed all music affiliated with UMG from its platform, a drastic move that escalated in severity last week. After failing to make any progress Continue reading

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March 6, 2024

Last week, tens of thousands of AT&T customers lost cell phone service for about seven hours in a nationwide outage. While some feared that the company’s network went down because of a cyberattack, AT&T clarified that the outage was caused by “the application and execution of an incorrect process used as we were expanding our network.” Of course, the reason for the failure did not really matter to people who were unable to use their phones during an important time Continue reading

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