September 23, 2022

When Airbnb launched in 2008, the short-term rental company marketed itself as an easy alternative to hotels that had supposedly become too restrictive for the modern traveler. 14 years after its founding, however, many guests are heading back to hotels because of extensive cleaning requirements from Airbnb hosts. For example, teacher Christina Marie recently booked a short-term rental house on Lake Tahoe with her family of six. She spent the last day of her vacation cleaning and ensuring that her Continue reading

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September 20, 2022

Over the years, Instagram has attracted hundreds of millions of daily users by providing a platform for people to share pictures and videos of their family and friends. Starting in 2020, though, the social network launched Instagram Reels, a short-video feature made to rival TikTok. Although Instagram’s parent company Meta has staked much of its future on Reels, internal company documents show that the feature is not very popular with users both large and small. 

For example, Instagram users Continue reading

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September 9, 2022

Every month, more than one billion people use Google Maps to find their way around the world. The video below looks at the history of this revolutionary app since its launch 17 years ago as well as the ethical issues that come with gathering location data from millions of unknowing users.

Questions:

  1. How do businesses use Google Maps as a promotional tool?
  2. Do you think Google’s system of “differential privacy” provides enough protection for users’ location data? Why or why not?
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August 24, 2022

exasperated woman working at computerLike other social networks, TikTok users share almost everything about their lives on the app, from their favorite music and TV shows to their anxieties about work. In fact, talk about the latter has increased significantly in recent weeks as videos about “quiet quitting” generate millions of views among young professionals. The phrase is meant to convey the opposite idea of “hustle culture,” another popular work-related topic on TikTok that encourages people to devote themselves entirely to their careers. Quiet Continue reading

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August 17, 2022

Most people who rent rooms or houses from Airbnb use their short term rentals as home-base for a vacation or business trip, nothing too exciting or out of the ordinary. Occasionally, though, the company must deal with customers who host unauthorized gatherings, potentially leading to noise complaints and safety issues. In fact, numerous incidents of violence have occurred at Airbnb parties that got out of control, leading the company to institute a new set of policies to prevent these illicit Continue reading

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July 27, 2022

Each year, media companies spend tens of billions of dollars for the rights to broadcast sporting events from professional leagues like the NBA, NFL, and Major League Baseball. In fact, by 2024 Disney, Comcast, Paramount, and Fox are expected to spend a combined total of $24.2 billion on broadcast rights for sports, almost double what they paid ten years ago. That is, unless tech conglomerates like Apple and Google splash even more cash in an effort to expand into this Continue reading

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Although the pandemic ushered in a new era of working from home, many companies still want employees to come into the office. This video looks at how the social network LinkedIn redesigned its workplace to include more than 75 different types of seating, combining the comforts of home with the collaborative nature of the office environment. 

Questions:

  1. What are the benefits and drawbacks of LinkedIn’s new hybrid office plan?
  2. Do you think more companies should follow LinkedIn’s lead and Continue reading
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April 26, 2022

Netflix revolutionized the entertainment industry after the company launched its streaming service in 2007, creating an on-demand platform that was soon imitated by many competitors. Although Netflix still has the largest audience in the industry with 220 million subscribers, the company faces strong competition from services like Disney+, HBO Max, and many others. No longer the only game in town, over the years Netflix has spent big on original television series and movies in order to stand out from this Continue reading

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March 31, 2022

Sales of houseplants skyrocketed during the onset of the pandemic, and ever since growers around the world have struggled to keep up with ever-increasing demand. Not only are they reaching production capacity, but growers are also in a race against time to get their plants to market before they die on store shelves. This video takes a detailed look at the advanced growing techniques used on modern houseplant farms as well as the flood of TikTok-driven demand that growers must Continue reading

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March 22, 2022

In 2003 McDonald’s held a contest among 14 international ad agencies to see who could produce the best jingle for the fast food chain. The winner turned out to be a small firm in Germany that came up with a catchy tune along with the tagline “ich liebe es,” which translates to “I’m lovin’ it.” With this guaranteed hit on their hands, McDonald’s developed a billion-dollar marketing campaign to unveil the slogan, which included a version of “I’m Lovin’ It” Continue reading

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