March 1, 2024

While high-profile AI platforms like ChatGPT and Microsoft’s Image Creator may grab lots of headlines, millions of people already interact with AI on a regular basis in ways they may not expect. This video looks at how machine-learning techniques are built into everything from email to Spotify and why it’s important for consumers to stay aware of the growing ubiquity of AI in their everyday lives.

Questions:

1. Why do you think many consumers are unaware of the prominence of Continue reading

Continue reading...

February 21, 2024

Fast food companies pour billions of dollars into marketing every year, and a big portion of those costs come from expensive video shoots for commercials. This video takes a detailed look at the extraordinary skill that goes into seemingly simple fast food ads, from hand-painting burger patties to moving items precisely with the help of robot technology.

Questions:

1. Why do fast food companies spend so much money to make their menu items appear realistic on camera?
2. How does Continue reading

Continue reading...

September 20, 2023

The fast-casual dining chain Sweetgreen has developed a nationwide following of fans by selling fresh salads that start at $15 apiece. Although the company certainly charges a hefty amount for one of its signature bowls, Sweetgreen still struggles to make a profit due to high labor costs and expensive ingredients. This video examines the chain’s money troubles while also looking at its plans for profitability, including automation and expanding outside of major cities.

Questions:

  1. What are some reasons why Sweetgreen Continue reading
Continue reading...

August 25, 2023

For nearly a century, car companies all over the world have built life-size clay models of vehicles in order to make all sorts of design decisions. But don’t let the humble materials fool you: luxury brands like Bentley often spend more than $650,000 to make just one model. This video looks at the benefits of building these pricey prototypes during the development process and why virtual reality tools won’t entirely replace clay anytime soon. 

Questions:

  1. What are the advantages Continue reading
Continue reading...

April 5, 2023

In the last few months, we’ve posted videos focusing on small businesses that produce mouthwatering foods by hand, from tasty chocolates to delicious hand-rolled bagels. Today’s video looks at another sort of commercial kitchen, however, a facility owned by Delta Airlines that pumps out more than 3,000 meals daily by relying on robotic machines. 

Questions:

  1. Why does Delta rely on automated cooking machines at its Atlanta facility?
  2. Do you think small businesses producing food by hand could benefit Continue reading
Continue reading...

February 17, 2023

With thousands of locations across more than 90 international markets, Domino’s has become a global powerhouse thanks largely to its innovative production and distribution methods. This video takes an extensive look at how Domino’s makes pizza, focusing especially on a dough-making facility that relies heavily on automation to succeed.

Questions:

  1. Why did Domino’s install automated systems in its Indiana dough-making facility?
  2. Do you think more food companies should rely on automation like Domino’s? Why or why not?
Continue reading...

February 10, 2023

For the last few weeks, chatbots powered by artificial intelligence have made waves on social media as users talk with these automated conversation partners. The bot ChatGPT, for instance, can provide reasonable answers to questions posed by users regardless of their spelling or grammar. These responses are delivered in natural-sounding sentences that do not require scripting, a significant improvement on clunky chatbots of the past. As a result, many big companies are looking to get in on the ground floor Continue reading

Continue reading...

June 22, 2021

Last month, we looked at how the global shortage of microchips has severely restricted production of everything from video game consoles to dog washing stations. This video examines the manufacturing process for these precious components and explains why semiconductor production cannot be easily increased. 

Questions:

  1. Why is it difficult for manufacturers to speed up production on microchips and semiconductors?
  2. What are some possible solutions for increasing global microchip production?
Continue reading...

April 13, 2021

Spring is in full swing with seasonal showers leading to blooming flowers and growing lawns across the country. But with these idyllic scenes come unpleasant sounds as roaring leaf blowers and rumbling lawnmowers tear through American neighborhoods. Along with raising an almighty racket, these gas-powered machines also emit more pollutants than most cars and trucks. According to California’s Air Resource Board, a commercial leaf blower operating for one hour emits as many contaminants as a Toyota Camery driving for 1,100 Continue reading

Continue reading...

October 16, 2020

On the surface, food advertisements don’t seem to be overly complicated. As this detailed video shows, though, filming the average food commercial often requires scientific precision as well as robotic assistance. 

Questions:

  1. Why is it important for ad makers to stick closely to what their clients want to see in a commercial? 
  2. Do you think it is worth the expense for companies to use robots and other complicated and expensive filming techniques in their ads? Why or why not?
Continue reading...